The Forrester Wave™: B2B Customer Data Platforms, Q4 2023
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
We conduct all our research, including Forrester Wave evaluations, in accordance with the integrity policy posted on our website. In accordance with our vendor review policy, Forrester asks vendors to review our findings prior to publishing to check for accuracy. Vendors marked as nonparticipating vendors in the Forrester Wave graphic met our defined inclusion criteria but declined to participate in or contributed only partially to the evaluation. We score these vendors in accordance with our vendor participation policy and publish their positioning along with those of the participating vendors.
A: We encourage readers to evaluate how the market and vendor offerings change over time. We evaluated the vendors participating in this Forrester Wave using materials they provided to us by October 2, 2023, and did not allow additional information after that point. In our review, we conduct primary research to develop a list of vendors to consider for the evaluation. From that initial pool of vendors, we narrow our final list based on the inclusion criteria.