Spotlight

Report:

The Forrester Wave™: B2B Intent Data Providers, Q2 2023

Top Products Added to Evaluation in 2023

Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.

No vendors were added in this report.


Top Products Removed from Evaluation in 2023

Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.

No vendors were dropped in this report.

Notable Context

In accordance with the vendor review policy, Forrester asks vendors to review findings prior to publishing to check for accuracy. Vendors marked as nonparticipating vendors in the Forrester Wave graphic met the defined inclusion criteria but declined to participate in or contributed only partially to the evaluation. These vendors are scored in accordance with the vendor participation policy and their positioning is published along with those of the participating vendors.


FAQs

Q: Why do vendors appear one year and not the next?

A: Vendors evaluated in this Forrester Wave using materials provided by March 17, 2023. No additional information was allowed after that point. Forrester encourages readers to evaluate how the market and vendor offerings change over time. Vendors may appear or not appear in subsequent evaluations based on: meeting inclusion criteria (proprietary second- or third-party intent data, at least $10 million in annual intent data revenue, and significant mindshare with Forrester clients), willingness to participate fully in the evaluation process, and changes in their market position or offerings.


Q: How do I interpret a Forrester Wave?

A: https://www.forrester.com/policies/forrester-wave-methodology/

Reference

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