The Forrester Wave™: Commerce Services, Q2 2024
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This evaluation includes providers offering the most complete portfolios of total commerce experience services. Commerce is more than a transaction moment in a single channel - the journey from buyer to owner spans marketing communications, every transaction and engagement channel, and the after-purchase experience. The evaluation focused on providers with the broadest and most dedicated services along a customer's purchase journey and those most requested by Forrester's enterprise clients.
A: Providers are included based on two primary criteria: 1) They offer the most complete portfolios of total commerce experience services, with the broadest and most dedicated services along a customer's purchase journey spanning marketing communications, transaction channels, and after-purchase experience. 2) They are most requested by Forrester's enterprise clients, particularly business leaders responsible for commerce channels and the customer's path to purchase, including chief digital officers and chief marketing officers. Vendors may appear or not appear based on whether they meet these inclusion criteria and whether they choose to participate in the evaluation process.