The Forrester Wave™: Commerce Solutions For B2C, Q2 2024
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
Most enterprise businesses selling directly to consumers online already have a B2C commerce solution if they need one. An outsized proportion of the market have replatformed their commerce solutions since 2020 to mitigate sudden market changes. This evaluation is as much a guide for current customers to assess their vendor's approach to retention as it is a buyer's guide for businesses preparing for a new B2C commerce solution selection process. There is little 'new logo' opportunity for these vendors other than attrition from one to another. All but three of the 20 reference customers expect they'll still be using their solution in another three to five years.
A: Vendors marked as nonparticipating vendors in the Forrester Wave graphic met the defined inclusion criteria but declined to participate in or contributed only partially to the evaluation. These vendors are scored in accordance with Forrester's vendor participation policy and their positioning is published along with those of the participating vendors. The evaluation materials were gathered through February 28, 2024.