The Forrester Wave™: Creative Advertising Technologies, Q4 2024
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The Forrester Wave evaluation highlights Leaders, Strong Performers, Contenders, and Challengers. It's an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. More information about this market can be found in The Creative Advertising Technologies Landscape, Q2 2024.
A: Vendors marked as nonparticipating vendors in the Forrester Wave graphic met the defined inclusion criteria but declined to participate in or contributed only partially to the evaluation. These vendors are scored in accordance with Forrester's vendor participation policy and their positioning is published along with those of the participating vendors. The report encourages readers to evaluate how the market and vendor offerings change over time, as the evaluation was conducted using materials provided by July 30, 2024.