The Forrester Wave™: Customer Analytics Services, Q2 2025
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
The Forrester Wave evaluation is an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. Additional vendors that Forrester considers to be notable for enterprise clients can be found in the corresponding report: The Customer Analytics Service Providers Landscape, Q4 2024.
A: Vendors are scored based on materials provided by February 12, 2025. The market and vendor offerings change over time. Vendors that met defined inclusion criteria but declined to participate or contributed only partially to the evaluation are scored in accordance with Forrester's vendor participation policy using primary and secondary research, public information, data gathered via briefings, and independently sourced customer interviews.