The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The Forrester Wave evaluation is an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. You'll find more information about this market and additional vendors that Forrester considers to be notable for enterprise clients in our corresponding report: The Customer Data Platforms For B2B Landscape, Q2 2025.
A: Forrester asks vendors to review findings prior to publishing to check for accuracy. We score vendors that met our defined inclusion criteria but declined to participate in or contributed only partially to the evaluation in accordance with our vendor participation policy and publish their positioning along with those of the participating vendors. For vendors that are not full participants, Forrester uses primary and secondary research in its analysis, including public information, data gathered via briefings, and independently sourced customer interviews to score the vendor.