The Forrester Wave™: Customer Journey Management Platforms, Q4 2025
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The Forrester Wave evaluation is an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. You'll find more information about this market and additional vendors that Forrester considers to be notable for enterprise clients in our corresponding report: The Customer Journey Management Platforms Landscape, Q3 2025.
A: Vendors are included based on inclusion criteria requiring: a comprehensive and standalone CJM platform, features beyond digital whiteboard capabilities, broad enterprise-level support, and mindshare among Forrester's enterprise clients. Vendors must be frequently mentioned by clients as purchasing considerations and identified as competitors by other leading vendors. The evaluation uses materials provided by September 10, 2025, and vendor offerings and market conditions change over time. Vendors that met inclusion criteria but declined to participate or contributed only partially are scored according to Forrester's vendor participation policy.