The Forrester Wave™: Customer Relationship Management Software, Q1 2025
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The Forrester Wave evaluation is an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. Additional vendors that Forrester considers to be notable for enterprise clients can be found in the corresponding report: The Customer Relationship Management Software Landscape, Q4 2024.
A: Vendors that met the defined inclusion criteria but declined to participate in or contributed only partially to the evaluation are scored in accordance with Forrester's vendor participation policy and their positioning is published along with those of the participating vendors. For vendors that are not full participants, Forrester uses primary and secondary research in its analysis, including public information, data gathered via briefings, and independently sourced customer interviews. Forrester may ask the vendor for an abbreviated briefing and/or to provide reference customers, and may also rely on estimates to score vendors.