The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The Forrester Wave evaluation is an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. You'll find more information about this market and additional vendors that Forrester considers to be notable for enterprise clients in our corresponding report: The Digital Analytics Solutions Landscape, Q2 2025.
A: Vendors are included based on three criteria: (1) A comprehensive DAS offering with OOTB extensive DAS functionalities, (2) Product revenue of at least $30 million from their DAS product in the last fiscal year, and (3) Mindshare among Forrester's enterprise clients through inquiries, consulting projects, guidance sessions, advisories, case studies, or warranted inclusion due to technology, market presence, or client interest. Vendors may not appear in subsequent evaluations if they no longer meet these inclusion criteria or if they decline to participate in the evaluation process.