The Forrester Wave™: Digital Experience Platforms, Q4 2023
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The generative AI breakthrough of late 2022 sent every vendor scrambling to pivot investments toward what enterprises will need for the intelligent century. Since the previous Forrester Wave evaluation, it's become evident that DXPs exist, but they're built by enterprises, not bought from vendors. Vendors now offer a new promise: DXP plus genAI equals your brand voice at cloud scale across all your touchpoints. Vendors offer a portfolio of composable applications that work better together the more you buy from them, with common capabilities as shared services of their underlying platform.
A: The report does not explicitly state why vendors appear one year and not the next. However, it notes that vendors must meet inclusion criteria including: architectural approach to experience delivery, software enabling creation/orchestration/optimization of digital experiences, enterprise relevance and track record, and mindshare among Forrester's enterprise customers. Vendors are evaluated based on materials provided by August 15, 2023.