The Forrester Wave™: Experience Optimization Solutions, Q3 2026
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The Forrester Wave evaluation is an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. You'll find more information about this market and additional vendors that Forrester considers to be notable for enterprise clients in our corresponding report: The Experience Optimization Solutions Landscape, Q1 2026.
A: Vendors are included based on specific inclusion criteria: broad enterprise-level support for business users, substantial revenue in the market (at least $30 million in annual revenue from EO solutions product in the last four quarters), and mindshare among Forrester's enterprise clients. Vendors may not appear in subsequent evaluations if they no longer meet these criteria, decline to participate, or if market dynamics shift such that other vendors become more significant to enterprise clients.