The Forrester Wave™: Intent Data Providers For B2B, Q1 2025
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
B2B intent data customers may be familiar with or considering providers from the 2023 Wave that were not evaluated in this report. The market has seen significant changes including mergers, repositioning, and changes in go-to-market strategy.
A: Vendors may not appear in consecutive Wave evaluations for several reasons: (1) their product offerings may no longer be generally available to the market, (2) they may have merged with other companies and repositioned their offerings, (3) they may have changed their business model to no longer compete as full-service intent data providers, or (4) they may decline to participate in the evaluation process. Forrester follows specific inclusion criteria requiring vendors to have second- or third-party proprietary intent data, substantial intent data revenue (at least $10 million annually), and significant mindshare among Forrester's enterprise clients.