The Forrester Wave™: Loyalty Technology Solutions, Q1 2023
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
Vendors marked as nonparticipating vendors in the Forrester Wave graphic met the defined inclusion criteria but declined to participate in or contributed only partially to the evaluation. These vendors were scored in accordance with The Forrester Wave™ And The Forrester New Wave™ Nonparticipating And Incomplete Participation Vendor Policy and their positioning was published along with those of the participating vendors.
A: Vendors may decline to participate in the full Forrester Wave evaluation process for various reasons, even when they meet the inclusion criteria. The report notes that nonparticipating vendors are still scored and positioned using available information, but their participation status is clearly marked. The evaluation used materials provided by vendors through December 6, 2022, and no additional information was allowed after that point.