Magic Quadrant for Augmented Data Quality Solutions
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
The augmented data quality solutions market is being transformed by AI/GenAI adoption, driving demand for greater automation and shorter time to value. Three new vendors (Ab Initio, Anomalo, and Irion) were added to this year's Magic Quadrant, while four vendors (Collibra, Datactics, MIOsoft, and SAP) were dropped. The market is experiencing significant convergence with other data management segments including metadata management, data integration, and data governance tools. Key trends include the rise of AI for data quality (using AI/ML to automate data quality processes) and data quality for AI (ensuring high-quality data for AI initiatives, particularly for unstructured data and RAG use cases). The market reached $2 billion in revenue in 2023, with the top three vendors holding approximately 47% market share.
A: Gartner reviews and adjusts inclusion criteria for Magic Quadrants as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate that Gartner has changed its opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor. Vendors are added when they meet the current inclusion criteria, which now emphasizes augmented data quality capabilities leveraging AI/ML features, graph analysis, and metadata analytics. Vendors are dropped when they no longer meet these evolving criteria, such as lacking cloud deployment options, insufficient support for unstructured data, or limited augmentation capabilities.