Magic Quadrant for B2B Pricing and Rebate Optimization Software
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This is the first version of the Magic Quadrant for B2B Pricing and Rebate Optimization Software. It replaces the Market Guide for B2B Profit Optimization Software. Demand for B2B pricing and rebate optimization solutions is rising as organizations seek to modernize their technology stacks and move away from error-prone, spreadsheet-based manual processes. Unstable market conditions, such as tariffs, necessitate frequent price changes, while a growing interest in artificial intelligence is driving demand for advanced optimization capabilities. Recently, the market has also seen notable consolidation, including Conga's purchase of PROS' pricing and rebate management technology in early 2026.
A: Not explicitly stated in this inaugural report.