Magic Quadrant for Digital Commerce
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
The digital commerce platform market revenue grew steadily in 2024, reaching $10.2 billion in software revenue with 14% YoY growth (up from 11.2% in 2023). The market is undergoing profound transformation fueled by rapid technological modernization, AI innovation, shifting consumer expectations, tighter budgets and growing geopolitical complexities. Digital commerce platforms are enhancing their offerings in the areas of AI and agentic commerce. Key developments include: growing emphasis on robust, native content management systems with visual page builders; comprehensive B2B customer portals supporting full post-sales interactions including service requests, claims management, order tracking and personalized support; and vendors increasingly recognizing the ability to demonstrate quantifiable business impact as a key differentiator in the competitive market.
A: We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor.