Magic Quadrant for Digital Employee Experience Management Tools
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
The DEX tools market continues to grow rapidly, with Gartner estimating 15% growth in 2024 to over $700 million and forecasting 23% compound annual growth through 2028 to exceed $1.7 billion. 2024 was an active year for M&A with three significant acquisitions, including TeamViewer acquiring 1E (which had acquired Exoprise). The market is being shaped by enhanced AI and GenAI capabilities, use-case expansion including non-IT-focused scenarios and mobile/frontline workers, sustainability reporting, autonomous actions, and early-stage agentic AI. Adoption continues to increase, with polling showing 11% fully implemented, 26% partially implemented, and 18% planning to implement within 12 months.
A: Vendors may appear in a Magic Quadrant one year and not the next due to several reasons: changes in market definition and inclusion criteria as markets evolve, changes in vendor focus or strategy, failure to meet updated inclusion criteria (such as required product capabilities or market presence thresholds), or acquisitions and mergers that consolidate vendors. The appearance or absence does not necessarily indicate a change in Gartner's opinion of the vendor, but rather reflects market evolution and adjusted evaluation criteria.