Magic Quadrant for Digital Experience Platforms
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The DXP market in 2024 is influenced by several key trends: 1) Generative AI has become a standard RFP requirement, though buyers struggle to understand its practical value and applications vary widely among vendors. 2) Composability is driving demand for more granular, consumption-based pricing and packaging beyond traditional strict tiers, though most DXP vendors are still in early stages of their composability journeys. 3) Headless CMS vendors are emerging as important components in composable DXP strategies, following a 'buy, compose and build' approach rather than traditional single-vendor suites, creating competitive pressure for traditional DXP vendors.
A: Vendors may appear in one year's Magic Quadrant and not the next due to adjustments in inclusion criteria as markets change. This reflects changes in the market itself, modified evaluation criteria, or shifts in a vendor's focus rather than necessarily indicating a change in Gartner's opinion of that vendor. Vendors must meet specific business criteria (revenue thresholds, market presence, geographic coverage, partner ecosystem, vertical market coverage) and product criteria (packaging, use-case support, native capabilities) to be included.