Magic Quadrant for Digital Experience Services
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This is Gartner's first version of Magic Quadrant for Digital Experience Services. The market is currently undergoing significant change, as digital agencies, business consultancies and technology systems integrators (SIs) are all looking to expand to provide a full service (technology, design, creative and marketing) of DX services. Based on estimates from the 15 service providers in this Magic Quadrant, they collectively received $62 billion in revenue for their DX services engagements in 2023.
A: This is the first edition of this Magic Quadrant, so there are no vendors appearing or disappearing from previous years. The inclusion criteria require providers to meet specific quantitative thresholds including minimum revenue of $500 million for DX services, geographic presence across multiple regions, capabilities across multiple DX segments including creative/marketing services, and design/delivery services across multiple major DX platforms.