Magic Quadrant for Digital Experience Services
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This Magic Quadrant addresses the digital experience service capabilities of 17 providers that meet Gartner's inclusion criteria. The market is currently undergoing significant change, as digital agencies, business consultancies and technology system integrators (SIs) are all looking to expand to provide a full service (technology, design, creative, and marketing) of DX services. Based on estimates from the 17 service providers in this Magic Quadrant, they collectively received $90 billion in revenue for their DX services engagements in 2024.
A: We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor.