Magic Quadrant for Event Marketing and Management Platforms
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This research reflects the growth of the market, and the growth of in-person events in general. This Magic Quadrant focuses exclusively on stand-alone event marketing and management platform solutions and does not include vendors that offer point solutions, such as attendee networking recommendations or payment processors. The market has entered the Plateau of Productivity phase of the Gartner Hype Cycle, indicating that these platforms will remain widely used and stable. Event marketers have solidified their event marketing and management platforms, leading to less movement in the market.
A: We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor.