Magic Quadrant for Event Technology Platforms
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This research is Gartner's first Event Technology Platform Magic Quadrant. It reflects the growth of the market, as well as the stabilization of the event marketing channel in general as in-person events return to prominence. This Magic Quadrant focuses exclusively on stand-alone event technology platform solutions and does not include vendors that offer point solutions, such as attendee networking recommendations or payment processors.
A: This is the first year of this Magic Quadrant, so there are no vendors that appeared in previous years to compare. The inclusion criteria required vendors to demonstrate proven ability to deliver event technology functionality, meet minimum revenue and customer thresholds, rank among the top 22 organizations capturing customer interest, support at least two of three common use cases, and show successful deployment of must-have and standard capabilities.