Magic Quadrant for Marketing Mix Modeling Solutions
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This is the first version of the Magic Quadrant for Marketing Mix Modeling Solutions. It replaces the Market Guide for Marketing Mix Modeling Solutions. Circana announced its plan to acquire Nielsen's MMM business on 26 August 2024. At the date of publication, both Circana and Nielsen met the inclusion criteria for this MQ and continued to operate as separate organizations.
A: This is the inaugural Magic Quadrant for Marketing Mix Modeling Solutions, replacing a previous Market Guide. As such, all vendors are new additions rather than movements from a previous quadrant. Vendors were evaluated based on their ability to deliver software-based capabilities that scale enterprise engagement with MMM across functions, and support cross-functional adoption initiatives that earn credibility for MMM within marketing and other key enterprise functions.