Spotlight

Report:

Magic Quadrant for Real-Time Transportation Visibility Platforms

How does Gartner define the Real-Time Transportation Visibility Platforms market in 2025?

Gartner defines the real-time transportation visibility platform (RTTVP) market as platforms that provide real-time location and status insights into orders once they have left the warehouse. This includes other facilities, such as those of a brand owner, supplier, contract manufacturer or service provider. Such platforms, owned and managed by third-party software vendors, represent part of the supply chain visibility market that predominantly — but not solely — addresses domestic road transportation modes. RTTVPs obtain data through integration (via API or electronic data interchange [EDI], for example) with carrier systems, direct feeds from telematics (in-cab or in-trailer devices) or other technologies or apps. RTTVPs are used to gain near-real-time status and location of shipments in transit, along with predictive estimated times of arrival. This information can be used internally, as well as externally, to inform and update both types of customers related to shipments delays, estimated times of arrival (ETAs) and statuses.

Key Facts for Magic Quadrant for Real-Time Transportation Visibility Platforms in 2025

Strategic Planning Assumptions

No strategic planning assumptions provided.

How was the Real-Time Transportation Visibility Platforms market evolved in 2025?

What product features are required to be included in this year's evaluation?

What are the common features of top products in the Real-Time Transportation Visibility Platforms space?

Scope Exclusions

Inclusion Criteria

Vendors must, among other requirements:

Ability to Execute — Relative Weighting

Completeness of Vision — Relative Weighting

FAQs

Q: What does this research cover?

A: This research focuses specifically on real-time transportation visibility platforms providing visibility to mainly domestic modes of shipping, such as FTL, LTL, intermodal, rail, small package, totes, and private or dedicated fleets. The report evaluates vendors on their ability to provide real-time location and status insights, predictive ETAs, carrier network connectivity, data quality, global presence across multiple regions, and support for multiple transportation modes. It covers vendor capabilities including basic tracking, messaging/alerts, advanced analytics, networked visibility, collaboration, and sustainability calculations.

Q: Who should use this research?

A: Supply chain technology leaders, shippers, logistics service providers (LSPs), and third-party logistics companies (3PLs) evaluating or implementing real-time transportation visibility platforms should use this research. It helps organizations understand current market trends, vendor capabilities, and key considerations when selecting an RTTVP vendor. The research is particularly valuable for companies seeking to improve transportation visibility across their supply chains, enhance operational efficiency, and make better-informed decisions about shipment status and ETAs. Organizations with varying levels of complexity—from single-region, single-mode visibility needs to global, multimodal visibility requirements—can use this research to identify appropriate vendors for their specific use cases.

Q: What are the mandatory features of vendors included in this market?

A: Mandatory features for vendors included in this market are: (1) A sellable and implementable stand-alone RTTVP product; (2) Road transport visibility among other modes; (3) Basic tracking providing shipment location and status in transit; (4) Messaging/alerts with notifications for delays and status changes; and (5) Predictive ETA using algorithms that predict arrival times using live and historical in-transit information with external factors like traffic and weather, independent of ETAs provided by other parties.

Q: What are some reasons for not being included in this report?

A:

  • Lack of publicly available information to make inclusion determination or score Ability to Execute and Completeness of Vision
  • Not meeting carrier network size requirements (minimum 10,000 carriers with at least 5,000 through direct integration)
  • Not selling RTTVP as a stand-alone solution
  • Insufficient global presence (fewer than 2 geographic regions or fewer than 20 customers outside home region)
  • Insufficient cross-industry presence (fewer than 5 industries)
  • Not meeting revenue, growth, or customer thresholds
  • Insufficient shipment volume (fewer than 2M shipments in 2023 or 3M from January-August 2024)
  • Not meeting current customer requirements (fewer than 50 live customers or fewer than 10 new customers in 2024)

Q: What differentiates Ability to Execute vs. Completeness of Vision?

A: Ability to Execute evaluates vendors based on the quality and efficacy of their processes, systems, methods or procedures to determine the extent to which they enable competitive, efficient and effective performance that positively impacts revenue, retention and reputation. Completeness of Vision evaluates vendors on their ability to convincingly articulate logical statements about current and future market direction, innovation, customer needs and competitive forces, and how well these map to Gartner's view of the market.

Reference

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