Magic Quadrant for Revenue Action Orchestration
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
Clari and Salesloft closed their merger on 3 December 2025, during the process of the research period for this Magic Quadrant. At the time of publication of this document, both Clari and Salesloft met the inclusion criteria for this Magic Quadrant. Gartner will provide additional insights and research to clients as more detail becomes available.
A: The RAO market is emerging from the convergence of previously separate sales engagement and revenue intelligence markets. Over the past 18 months, vendors have significantly reoriented their offerings, demonstrating self-disruption by integrating AI capabilities throughout their platforms to deliver insights and actions to users. This is the inaugural Magic Quadrant for this market, so there are no year-over-year vendor movements to analyze.