Magic Quadrant for Revenue Enablement Platforms
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
This is the first iteration of this Magic Quadrant for Revenue Enablement Platforms, which replaces the previous Market Guide for this market. Therefore, there are no added or dropped vendors to report - all vendors in this quadrant are being evaluated in this format for the first time.
A: As this is the inaugural Magic Quadrant for Revenue Enablement Platforms (previously covered as a Market Guide), the concept of vendors appearing or not appearing year-over-year does not apply. All vendors included met the inclusion criteria for the first time in this Magic Quadrant format. Future iterations will track vendor movement, additions, and exclusions based on continued qualification against the market definition, mandatory features, revenue thresholds ($10M+ platform revenue), customer base requirements (40+ customers with 20%+ having $250M+ annual revenue), geographic presence (10%+ revenue outside home region, active users in 2+ major regions), and product maturity (12+ months general availability).