Magic Quadrant for Strategic Portfolio Management
A: Broadcom, Planview, Software AG
A: Leaders continually refine their market understanding to effectively adapt their offerings to customers' current needs and anticipate future priorities. Leaders recognize customers' digital investments are essential to realizing business outcomes. SPM market leaders also effectively support customers' pursuit of greater strategic execution effectiveness in the climate of continuous disruption and uncertainty. Leaders in this market value and promote the unique and complementary nature of the primary SPM use cases (SEM, EPPM and IIPA). They build on existing strengths and regularly deliver enhancements to increase customer effectiveness in the context of these use cases. SPM market Leaders maintain a balanced SPM technology roadmap, incorporating bold innovations, continuous improvement and customer-driven needs. In addition to their products, market leaders promote SPM practices, digital innovation, adaptability and agility to both educate and feed customer interests. They have robust marketing, sales and operations potency to customer acquisition, implementation, and success across a broad geographies and industries, which drives SPM recognition and overall market growth.