Magic Quadrant for Strategic Portfolio Management
A: Bizzdesign (Alfabet), Broadcom, Planview
A: Leaders continually refine their market understanding to effectively adapt their offerings to customers' current needs and anticipate future priorities. They build on existing strengths and regularly deliver enhancements to maximize business outcomes from digital investments through SPM's integrated use cases (SEM, EPPM and IIPA). Leaders maintain a balanced SPM technology roadmap, incorporating bold innovations, continuous improvement and customer-driven needs. Failure to maintain a steady pace of advancement in line with maturing expectations can result in a Leader losing ground within the market. Leaders also effectively support customers' pursuit of greater strategic execution effectiveness in the climate of continuous disruption and uncertainty. In addition to their products, Leaders promote SPM practices, digital innovation, adaptability, and agility to educate and feed customer interests. They have robust marketing, sales and operations potency to customer acquisition, implementation and success across a broad geographies and industries, which drives SPM recognition and overall market growth.