The Forrester Wave™: Conversation Automation Solutions For B2B, Q4 2025
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
The Forrester Wave evaluation is an assessment of the top vendors in the market; it doesn't represent the entire vendor landscape. More information about this market and additional vendors that Forrester considers to be notable for enterprise clients can be found in the corresponding report: The Conversation Automation Solutions For B2B Landscape, Q2 2025.
A: Forrester includes the publishing date (quarter and year) clearly in the title of each Forrester Wave report. Vendors are evaluated using materials they provided by a specific cutoff date (July 24, 2025 for this evaluation), and no additional information is allowed after that point. Forrester encourages readers to evaluate how the market and vendor offerings change over time. Vendors that met the defined inclusion criteria but declined to participate in or contributed only partially to the evaluation are scored in accordance with Forrester's vendor participation policy and their positioning is published along with those of the participating vendors. For non-full participants, Forrester uses primary and secondary research, public information, data gathered via briefings, and independently sourced customer interviews to score the vendor.