The Forrester Wave™: Identity Verification Solutions, Q3 2025

Identity Verification Solutions Vendor Product Comparisons 2025

Key features and pros and cons of top Identity Verification Solutions products:

LexisNexis Risk Solutions - Leaders

Pros:

Outstanding innovation strategy based on internal innovation working groups and mining insights from global fraud and identity data networks
InfoHub team analyzes emerging fraud patterns in vendor's own datasets and third-party sources
Superior adoption-boosting strategies including test-and-learn model for managing champion/challenger models
Excellent public-record-based identity verification (out-of-wallet/knowledge-based authentication)
Strong IDV based on phone numbers and email addresses
Integrates device identity and behavioral biometrics support with digital onboarding process

Cons:

Physical ID verification based on 2025 IDVerse acquisition is on par but has smaller document library than competitors
Lacks visual workflow designer and end users can't see tuning
Deepfake detection lags; liveness detection isn't configurable
Supporting services lag competitors
Pricing can be higher than competing solutions
Less nimble than competitors due to size

Persona - Leaders

Pros:

Very strong vision and innovation strategy featuring deep domain expertise in fraud and dedicated regulatory compliance
AI-driven development and experimentation with approximately 60% of employees dedicated to product and engineering roles
Excellent roadmap includes custom risk models, improved data sharing among client organizations, and AI agents for customer interactions
Powerful physical identity verification with superior liveness and deepfake detection
Age verification and estimation functionality with extensive workflow definition capabilities
Purpose-built and highly flexible business identity verification (KYB)
Robust case management
Focuses on satisfying increasingly challenging regulatory requirements, specifically in EU, UK, and Singapore

Cons:

Reporting and dashboarding lags: Tabular report generation is unintuitive
Monitoring accuracy rates and new fraud trends in IDV aren't intuitively shown to client organizations from admin UI
Public-record-based verification is only on par
Analytics capabilities don't meet customer expectations

Socure - Leaders

Pros:

Superior roadmap including better identification of repeat abusers, focus on payment fraud and fraud graphs, and proactive alerts
Vision includes operation centricity, expansion into cross-border IDV, and persistent, reusable identities
Administrators can configure IDV for phone numbers, email addresses, and physical addresses with superior support
Offers internal identity relationship database continuously enhanced using own ML algorithms
API-based workflows for IDV orchestration stand out
Supporting services include RiskOS to accelerate onboarding
Customers like owning the decisioning logic and appreciate competitive pricing

Cons:

Doesn't focus on public-record-based IDV
Physical ID verification lags in terms of library of supported documents, intuitiveness of visual workflow design, tuning accuracy, and backend integration with government data sources
Customers mention challenges in getting vendor to commit to product delivery timeline
Only one reference customer responded to Forrester's outreach for this evaluation

Sumsub - Leaders

Pros:

Superior vision and innovation strategy centered on AI-driven fraud prevention and investigation algorithms
Customer-driven innovation optimizes use cases in various verticals
Excels at administrator management with customizable role definitions and flexibility in adding roles to users
IDV for public records and physical ID documents shine with productized connections to government data sources
Strong business identity verification with checks on non-ID documents and proofs of address (bank statements, utility bills)
Customers praise the configurability of the product
Single, modular IDV solution emphasizing fraud prevention across entire customer journey

Cons:

Documentation isn't always clear and customers need Sumsub's help to properly configure the solution
Deepfake detection, phone-number-based IDV, and behavioral biometrics are only on par
Roadmap, adoption, and community-boosting strategies are on par rather than superior
Supporting services and offerings are on par

Entrust - Strong Performers

Pros:

Superior innovation strategy helping expand within IDV market through internal innovation competitions, fraud labs, and document template onboarding processes
Vertical and geographical cross-functional product teams help stay on top of changing requirements
Ahead of other vendors in physical identity document-based IDV, data quality improvements, and identity relationship graphs
Detailed and intuitive visual workflow designer to help client admins configure PIDV flow
Customers can select from various ID document library templates
Partner ecosystem and community strategies excel
Supporting products and services excel
Can satisfy diverse identity and access management, identity verification, and data protection requirements

Cons:

Vision for IDV lags, lacking differentiation in authentication, market-ready IDV solutions, and threat signal ingestion
Solution doesn't on its own support IDV based on phone numbers, email or physical addresses
No business identity verification with vendor's own IP
Reporting and dashboarding lags
Customers occasionally find vendor isn't on top of all global regulatory requirements
Only one customer responded to Forrester's outreach for this evaluation

Incode - Strong Performers

Pros:

Excels with vendor community strategies featuring fraud lab sessions, regional customer advisory boards, partnerships with third-party testing companies, and cross-customer consortium identity graphs
Focuses on PIDV and AI-based deepfake detection where it shines
Client administrators have access to visual workflow definition GUIs, productized library of supported IDs, and document data OCR flows
Business identity verification and reporting are highly configurable
Customers praise account management and customer success teams
In addition to customer identities, offers employee, business, and agentic IDV

Cons:

Roadmap is less relevant and refined compared to vendors that received on-par score
Partner ecosystem strategies are below par
Pricing flexibility and transparency lags others in this evaluation
Weak at phone-number-based IDV including VoIP attribute ingestion, risk scoring, and country selection
IDV based on public records, email addresses, and physical addresses as well as case management are only on par
Size of vendor's SDK limits its use in mobile applications

Jumio - Strong Performers

Pros:

Impressive vision and roadmap including shift to reusable identities enabling continuous trust and full identity lifecycle management
Committed to supporting cutting-edge global ID ecosystems including eIDAS and Aadhaar
Plans to use AI chatbots for rule creation, document liveness checks, and self-service reporting
Excels at data quality improvements, identity relationship graphs, and linking and risk-scoring entities
Workflow and orchestration design, data quality improvements, and data correction feedback available to client administrators
Administration console supports 40 languages
Very flexible tabulated custom reporting and dashboard customizations
Full service identity intelligence using global consent-based network of risk-rated identities

Cons:

Innovation (in terms of employee talent retention and new compliance certifications) and pricing flexibility and transparency lag
Solution lags in admin user management, public-record-based IDV, email-address-based IDV, behavioral biometrics, and business identity verification
Engineering doesn't always follow up on sales' promises regarding product enhancements
Community strategies and supporting services and offerings are only on par

TransUnion - Strong Performers

Pros:

Vision outpaces much of competition featuring channel strategy modernization, customer experience improvement, collaborative/consortium-based fraud intelligence, and global capabilities in open, microservices platform
Strategies to boost partner ecosystem and adoption surpass other vendors
Pricing flexibility and transparency also surpasses other vendors
Heritage in IDV based on public records, email addresses, physical addresses, and phone data means it shines here
Behavioral biometrics, versatile case management, and reporting environment also excel
Customers like flexibility of product and willingness to analyze operational data after solution is live

Cons:

Innovation (in terms of new compliance certifications), community, and supporting services and offerings lag
Administrators must navigate multiple aging admin interfaces
Solution lacks modern visual workflow designer GUI
Business identity verification lags other vendors
Customers would appreciate more proactive, preparatory data analysis from vendor to improve accuracy

Trulioo - Strong Performers

Pros:

Superior adoption-boosting strategies with API optimizations (comprehensive developer portal), workflow configuration enhancements, new analytics portal, and document data extraction improvements
Phone-number-based IDV services are outstanding with high levels of customization for ingesting VoIP signaling data, rules-based risk scoring, and broad geographical coverage
Business identity verification and reporting are strong
Customers like transparent contracts that make it easy to predict spend
Covers 195 countries with customer base in financial services, social platforms, marketplaces, and payments

Cons:

Vision and innovation are below par compared with other vendors in terms of data lake buildouts, using consortium data, and platform expansion
Deepfake detection, behavioral biometrics, and case management lag others in this evaluation
Overly wide variations in support staff skills can lead to longer resolution times
IDV based on public records, physical IDs, email addresses, and physical addresses are only on par

Veriff - Strong Performers

Pros:

Powerful strategies to boost adoption with free workshops, sandbox environments, tailored customer onboarding, and cross-organizational collaboration among QA, automation, and testing teams
Pricing flexibility and transparency is above par
Supporting services include differentiated, continual refinement of models, biometric authentication, fraud intelligence, and proof-of-address checks
Versatile admin management offers productized identity provider integrations and flexible role assignment policies
Deepfake detection is highly configurable with spectral analysis, reused devices, and fake photos in ID documents easy to detect
Customers like easy-to-understand reason codes for deepfake detection and how Veriff cocreates with customer organizations

Cons:

Behind on innovation strategies in terms of internal cross-sectional teams organization and talent retention
Roadmap is less detailed and less ambitious compared to on-par vendors
Partner ecosystem strategies lag
Solution lags in phone number and email address verification (improvements on roadmap for both) and data quality improvement configuration
Customers express concerns about impact of unexpected changes to the solution on their deployments

Experian - Contenders

Pros:

Platform-centric vision and innovation strategy focus on leveraging AI to optimize tasks, including AI assistant agents
As one of the three US credit bureaus, public-record-based IDV capabilities stand out
Case management, data quality support, and IDV based on phone numbers, email addresses, and physical addresses are on par
Business identity verification and behavioral biometrics are solid
Model risk management capabilities include automated documentation, governance workflow, and performance monitoring
Customers like account management processes and broad coverage of customer population data
Annual revenues exceed $7 billion with global presence

Cons:

Below-par roadmap includes unifying Ascend Studio, expanding data partnerships, improving analytics, and transitioning to API-first architecture
Adoption and community strategies as well as pricing flexibility and transparency lag
Needs to improve administrator management, PIDV, deepfake detection, and reporting
Integrating all components of solution to meet business needs can be challenging
Did not provide reference customers for this evaluation

GBG - Contenders

Pros:

Innovation strategy focuses on helping clients achieve three business objectives: IDV, customer risk assessment, and fraud prevention
On-par capabilities in administrator management with flexible role definitions
Public-record-based IDV, PIDV, deepfake detection, and phone/email reputation checks are on par
False positive rates in line with competitors
Partner ecosystem strategies and supporting services and offerings are on par
Customers report vendor regularly updates its product
More than 20,000 customer organizations and 1,100 employees globally

Cons:

Vision needs work in terms of moving beyond traditional KBA and offering reusable identities
Adoption strategies, pricing flexibility and transparency, and community offerings lag
Behavioral biometrics, business identity verification, case management, and reporting and dashboarding lag
Customers would like solution to be more intuitive, offer flexibility for manual human-led investigations, and provide export options for auditing
Provided only one reference customer for this evaluation

Mitek Systems - Contenders

Pros:

Vision focuses on providing own IP in terms of image- and video-based facial biometrics and mobile check deposit algorithms
Offers solid administrator management, PIDV, and deepfake detection
Solution allows end-user organizations to customize and brand consumer-facing ID verification and authentication mobile app UIs
Deepfake detection includes face velocity checks, image resolution inspection, and synthetic frame detection
Partner ecosystem strategies are on par enabling channel revenues
7,900 customer organizations, 650 employees globally, and sizable internal team of forensic agents

Cons:

Vision and innovation strategy need work, particularly in expansion beyond PIDV to IDV based on phone numbers and email/physical addresses
Facing extreme competitive pressure to keep PIDV-based solution up to date
Adoption, pricing flexibility and transparency, community, and supporting services and offerings lag peers
Needs to improve reporting and dashboarding, business identity verification, and IDV based on public records, phone numbers, email addresses, and physical addresses
Customers express concerns about solution's cost and accuracy
Did not provide reference customers for this evaluation

Prove - Contenders

Pros:

Superior roadmap with plans to build global identity network, offer identity relationship graphs, and secure cryptocurrency payment transactions
On-par vision centers on persistent digital trust, unified verification and authentication, global reach via network effects, and consent-based data sharing
Phone-number-based IDV is on par and includes vendor's own datasets
Email- and physical-address-based IDV are on par
Customers like working with client success management teams and see solution as competitively priced
1,500 client organizations and employs 350 people globally

Cons:

Innovation strategy lags in terms of employee talent retention
Partner ecosystem strategies, adoption, and pricing flexibility and transparency are below par
Customers can't fully manage policies including VoIP attribute ingestion and ML/rule-based risk scoring
PIDV needs improvement; data quality improvement and visual link analysis lag
Administrator management, case management, and reporting and dashboarding lag
Overall solution is rather fragmented, has minimal GUI, and requires API/JSON scripting
Customers would like better administrative portal to manage the solution

WebID Solutions - Contenders

Pros:

Superior innovation strategy features regular senior leadership involvement in customer conversations and participation in industry association/regulatory events
Unique talent retention strategy
Impressive community strategy relies on thought leadership content and giving out client awards
Excellent deepfake detection capabilities with powerful passive liveness detection and 3D face and skin spectral analysis
Physical-address-based IDV integrates with government data sources
KYB and reporting and dashboarding are on par
Supports many different languages for administrative console
Customers love vendor's focus on helping customers solve their problems

Cons:

Product vision, partner ecosystem, and adoption strategies lag in terms of credential networks integration, privacy and consent management, and platform modularity
Lags in administrator management, behavioral biometrics, case management, and IDV based on public records, physical ID documents, phone numbers, and email addresses
Customers mention occasional long waits for enhancements
Solution isn't fully automated but requires human investigators
Only one reference customer responded to Forrester's outreach for this evaluation
Approximately 130 employees and focuses almost exclusively on EMEA

FAQs

Q: Which vendors are Leaders in 2025?

A: LexisNexis Risk Solutions, Persona, Socure, Sumsub

Q: What does "Leader" mean in Forrester Wave terms?

A: Leaders in Forrester Wave reports represent vendors that offer the strongest current offerings and strategies in the evaluated market. They demonstrate superior performance across current offering capabilities and have robust, well-executed strategies including vision, innovation, roadmap, partner ecosystem, adoption, pricing, community building, and supporting services. Leaders are positioned in the upper right quadrant of the Forrester Wave graphic, indicating high scores in both current offering (vertical axis) and strategy (horizontal axis). These vendors are best positioned to serve enterprise clients' needs in this market category and typically set the standard for market innovation and customer satisfaction.

Q: How do I interpret a Forrester Wave?

A: https://www.forrester.com/policies/forrester-wave-methodology/

Report:

Top Vendor Products for Identity Verification Solutions in 2025

Identity Verification Solutions Vendor Product Comparisons 2025

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FAQs

Q: Which vendors are Leaders in 2025?

Q: What does "Leader" mean in Forrester Wave terms?

Q: How do I interpret a Forrester Wave?

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