The Forrester Wave™: Identity Verification Solutions, Q3 2025
Identity verification (IDV) solutions help organizations verify customer and business identities using various methods including public records, physical identity documents, deepfake detection, behavioral biometrics, and business identity verification (KYB). The market is evolving beyond commoditized public records and physical ID document-based verification toward differentiation through deepfake detection, behavioral biometrics, KYB capabilities, case management, and configurable reporting. Key differentiators now include exposing IDV policies and management (workflow design, document library, and data source configuration) to customer administrators rather than vendor-only management.
No common features specified.
Vendors must, among other requirements:
A: This research covers the evaluation of 15 identity verification (IDV) solutions providers across current offering capabilities, strategy, and customer feedback. It examines vendor capabilities in deepfake detection, behavioral biometrics, business identity verification (KYB), case management, reporting, administrator management, and various IDV methods including public-record-based, physical ID document-based, phone-number-based, email-address-based, and physical-address-based verification.
A: This research should be used by security and risk professionals, identity and access management teams, and technology decision-makers who are evaluating or selecting identity verification solutions for their organizations. It is particularly valuable for enterprises with complex IDV requirements, regulatory compliance needs, fraud prevention objectives, or global verification requirements across multiple channels and customer populations.
A: Vendors must offer a purpose-built identity verification solution that provides comprehensive verification capabilities including public data sources, deepfake-protected physical identity documents, email and physical address reputation, and phone number reputation. The solution must be available as a standalone product with its own SKU and pricing, provide broad enterprise-level support with all core functions natively included, generate at least $40 million in product revenue from identity verification, have significant mindshare among Forrester enterprise clients, and be recognized as a competitor by other vendors in the market.
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A: Strength of Offering (vertical axis) measures the current capabilities and features of the vendor's identity verification solution, including technical capabilities like administrator management, various verification methods (physical ID documents, public records, phone/email/address verification), deepfake detection, behavioral biometrics, business identity verification, case management, and reporting. Strength of Strategy (horizontal axis) evaluates the vendor's future direction and market approach, including vision, innovation strategy, product roadmap, partner ecosystem development, adoption strategies, pricing models, community building efforts, and supporting services.