Magic Quadrant for Configure, Price and Quote Applications
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
The CPQ market continues to evolve toward omnichannel solutions that support selling all types of goods and services. There are more than 50 vendors in the CPQ applications market, but most did not meet the inclusion criteria for this Magic Quadrant. The market has seen notable consolidation through acquisitions: PROS was acquired by Thoma Bravo in Q4 2025 with its CPQ and B2B profit optimization assets transferring to Conga; ServiceNow acquired Logik.ai; Tacton acquired Variantum and Serenytics; and DealHub acquired Subskribe. A major development is the introduction of Salesforce Revenue Cloud Advanced (RCA), which is a significant improvement over the products it replaces, and Salesforce is aggressively converting its existing customer base to RCA.
A: We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor.