Magic Quadrant for Digital Experience Monitoring
Gartner defines digital experience monitoring (DEM) tools as those that measure the availability, performance and quality of the user experience (human user or digital agent) of critical applications. This can include internal users (employees and contractors), external users (customers and partners) or a digital agent connecting to an API. In addition to performance, DEM technologies enable observability of user behavior and journey based on their interaction with applications. DEM tools allow I&O leaders to understand the availability, performance and reliability of business applications, networks and infrastructure by focusing on understanding the user experience.
No strategic planning assumptions provided.
Vendors must, among other requirements:
A: This research covers the Digital Experience Monitoring (DEM) market, evaluating 12 vendors that provide tools to measure availability, performance, and quality of user experience for critical applications. It includes both real user monitoring (RUM) and synthetic transaction monitoring (STM) capabilities, covering employee-facing and customer-facing applications across web, mobile, and API interfaces.
A: This research should be used by I&O leaders who need to shortlist and select DEM vendors for monitoring their digital applications. It's particularly valuable for organizations seeking to understand application performance from a user perspective, improve digital experience, track SLAs, and benchmark performance. The research helps evaluate vendors based on their ability to execute and completeness of vision in the DEM market.
A: Vendors must offer the ability to measure health and performance from a user point of view, provide Real User Monitoring (RUM) to record actual user interactions within web applications, and offer Synthetic Transaction Monitoring (STM) to simulate user interactions through scripts, bots, network traffic simulation or API tests. Additionally, vendors must offer all must-have capabilities and at least three of the five standard capabilities defined in the market definition.
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A: Ability to Execute evaluates vendors on their current market performance, including product capabilities, sales effectiveness, pricing, market responsiveness, marketing execution, customer experience, and operational capabilities. It focuses on present execution and delivery. Completeness of Vision assesses vendors on their future-oriented strategic thinking, including market understanding, marketing and sales strategies, product roadmap, business model innovation, and geographic expansion plans. It evaluates how well vendors understand and can shape future market direction.