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Report:

Magic Quadrant for Endpoint Protection Platforms

How does Gartner define the Endpoint Protection Platforms market in 2025?

Gartner defines an endpoint protection platform (EPP) as security software designed to protect managed endpoints — including desktop PCs, laptop PCs, virtual desktops, mobile devices and, in some cases, servers — against known and unknown malicious attacks. EPPs provide capabilities for security teams to investigate and remediate incidents that evade prevention controls. EPP products are delivered as software agents, deployed to endpoints, and connected to centralized security analytics and management consoles. EPPs provide a defensive security control to protect end-user endpoints against known and unknown malware infections and file-less attacks using a combination of security techniques (such as static and behavioral analysis) and attack surface reduction capabilities (such as device control, host firewall management and application control).

Key Facts for Magic Quadrant for Endpoint Protection Platforms in 2025

Strategic Planning Assumptions

How was the Endpoint Protection Platforms market evolved in 2025?

What product features are required to be included in this year's evaluation?

What are the common features of top products in the Endpoint Protection Platforms space?

Scope Exclusions

Inclusion Criteria

Vendors must, among other requirements:

Ability to Execute — Relative Weighting

Completeness of Vision — Relative Weighting

FAQs

Q: What does this research cover?

A: This research evaluates 15 endpoint protection platform (EPP) vendors based on their ability to execute and completeness of vision. It covers EPP products that protect managed endpoints including desktops, laptops, virtual desktops, mobile devices, and servers against malware and file-less attacks. The report includes detailed vendor analysis with strengths and cautions, market context, evaluation criteria, and product differentiation factors. It examines cloud-delivered, hybrid, and on-premises EPP management options, integrated EDR functionality, workspace security integrations, and TDIR capabilities.

Q: Who should use this research?

A: This research should be used by security and risk management leaders, IT security teams, and organizations evaluating or selecting endpoint protection platforms. It is particularly valuable for buyers assessing EPP solutions in the context of broader workspace security strategies, those undergoing cybersecurity technology optimization efforts, organizations comparing vendor capabilities across different deployment models, and teams seeking to understand market trends, vendor positioning, and product differentiation factors. Small to large enterprises across all geographies and industries can use this research to inform EPP selection and renewal decisions.

Q: What are the mandatory features of vendors included in this market?

A: Mandatory features of vendors included in this market are: (1) Protection against malware and file-less attacks using endpoint real-time scanning and anti-malware techniques, (2) Endpoint attack surface reduction capabilities, such as device control, host firewall, exploit protection or application control, and (3) Detection and blocking of endpoint threats using behavioral analysis of endpoint, application and end-user activity.

Q: What are some reasons for not being included in this report?

A:

  • Lack of support for Windows, macOS, and Linux operating systems
  • Failure to combine prevention, protection, detection, and response in a single agent
  • Missing integrated EDR functionality with real-time telemetry collection
  • Absence of cloud-based, SaaS-style management infrastructure
  • Not selling EPP software independently of other products or services
  • Not designing and maintaining detection content in-house
  • Not participating in at least two public security efficacy tests within 24 months before evaluation
  • Having fewer than 7.5 million protected endpoints under active management
  • Not meeting enterprise customer distribution requirements (over 60% in a single region outside North America or Europe)

Q: What differentiates Ability to Execute vs. Completeness of Vision?

A: Ability to Execute evaluates vendors on the quality and efficacy of the processes, systems, methods and procedures they use to be competitive, efficient and effective and to improve their revenue, retention and reputation. It focuses on current operational excellence, including product quality, sales execution, customer experience, and operational capabilities. Completeness of Vision evaluates vendors on their ability to convincingly articulate logical statements relating to current and future market direction, innovation, customer needs and competitive forces. It assesses strategic thinking, market understanding, product strategy, innovation, and geographic reach - essentially their vision for where the market is heading and how they plan to position themselves.

Reference

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