Magic Quadrant for Endpoint Protection Platforms
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were added in this report.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
No vendors were dropped in this report.
In 2025, EPP buyers prioritize vendor trust, customer experience and the vendor's ability to deliver on security outcomes as crucial factors when selecting providers. Buyers assess both technical and nontechnical aspects, including product quality, protection efficacy, overall reliability, commercial behaviors, third-party risk and the vendor's track record of handling operational and security incidents. The outage caused by the CrowdStrike content update on 19 July 2024 brought renewed focus on content update controls. Customer experience and vendor trust are key drivers for provider selection due to the maturity and mainstream adoption of EPPs.
A: We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor.