Report:
Magic Quadrant for Intranet Packaged Solutions
How does Gartner define the Intranet Packaged Solutions market in 2023?
Gartner defines an intranet packaged solution (IPS) as a software product that organizations use to create and deploy an internal website or network of websites, portals, hubs, mobile apps and other digital experiences supporting business-to-employee needs. An IPS is delivered as an integrated assembly of capabilities geared specifically for intranet use cases, including employee communications and engagement, employee service and self-service, application access and knowledge services. 'Packaged' signifies a holistic and fit-for-purpose approach. IPSs are used to facilitate the creation, deployment, management and ongoing evolution of intranets, reduce time to market of intranet initiatives, and enable business stakeholders and IT to coordinate efforts requiring both business and technical expertise.
Key Facts for Magic Quadrant for Intranet Packaged Solutions in 2023
- Publication Date: 27 November 2023
- Document ID: G00781434
- Coverage: Global
- Authors: Jim Murphy, Mike Gotta, Priyanka Singh, Gavin Tay, Max Goss
- Core Purpose: Organizations are under increasing pressure to engage and retain employees through improved experience, elevating and transforming the role of the intranet. Application leaders should examine intranet packaged solutions for their ability to support employees on the road to the future of work.
Strategic Planning Assumptions
No strategic planning assumptions provided.
How was the Intranet Packaged Solutions market evolved in 2023?
- This is the first Magic Quadrant for Intranet Packaged Solutions, replacing the Market Guide for Intranet Packaged Solutions
- No Challengers appear in this quadrant, as vendors with established customer bases also demonstrate strong Completeness of Vision
- Microsoft wields the most influence on the IPS market - 55% of vendor references also considered Microsoft products, and 35% were replacing Microsoft products
- The market is characterized by a race to incorporate Generative AI capabilities across diverse use cases
- Supporting frontline workers has become a much more prominent consideration for IPS buyers and vendors
- The IPS market is expanding support for large organizations - 39% of aggregate vendor revenue comes from customers with 10,000+ employees
- Most vendors focus on communications and employee engagement use case, with growing attention to knowledge services and frontline work
- Geographic expansion potential exists but isn't inevitable due to data sovereignty and regional preferences
- The market lacks consensus on terminology, with alternatives like 'Employee Experience Platform' and 'Modern Intranet' emerging
- Few vendors have solutions or strategies geared for specific vertical industries
What product features are required to be included in this year's evaluation?
- Content services, including site management, page management, information architecture, web content management, document management, image management and content search.
- A common UI framework, to render multiple types of content, with accompanying site templates, page templates and content components.
- Security and access management capabilities, including security administration, management of access rights and privileges, delegation of responsibilities, secure data sharing and single sign-on.
What are the common features of top products in the Intranet Packaged Solutions space?
- Integration and interoperability, including packaged integrations or connectors with common enterprise systems and platforms, API-level integration and a component or "app" model for UI-level integration.
- Personalization, including audience segmentation and targeting to ensure a relevant and individualized experience for employees in various roles and contexts.
- Analytics and reporting, enabling intranet managers to assess and improve intranet usage and performance against business goals.
- Workflow, enabling the orchestration, coordination and automation of processes and tasks.
- Multiexperience support, including coordinated support for delivery and interaction via various devices (such as mobile devices, kiosks, and digital signage), channels (web, email, third-party applications) and modalities (visual, conversational, activity feeds).
Scope Exclusions
- On-premises-only products are excluded
- Products used primarily for niche use cases or as supplements to other IPS offerings are excluded
- Products where majority of deployments support B2B or B2C rather than B2E use cases are excluded
- Vendors with less than $10 million revenue in the 12 months leading to April 1, 2023 are excluded
- Vendors with 70% or less of revenue from annual SaaS sales are excluded
- Products requiring purchase of other new applications or platforms from vendor or third party are excluded
Inclusion Criteria
Vendors must, among other requirements:
- Must be available as a cohesive and integrated product under one product name
- Must be a stand-alone offering not requiring purchase of other applications or platforms
- Must include core capabilities: content services, UI framework, security and access management
- Must be used as sole or primary intranet foundation for majority of customers
- Must support at least three of six defined use cases via reference customers
- Majority of deployments must support business-to-employee (B2E) use cases
- Must be available in the cloud (public or private)
- Must have generated at least $10 million in revenue in 12 months leading to April 1, 2023
- More than 70% of revenue must be derived from annual SaaS sales
- Must have market presence in at least two defined regions
- Must have active customers in more than three vertical/industry categories
- Must be among top 25 IPS vendors according to Gartner's market assessment
Ability to Execute — Relative Weighting
- Product or Service - High
- Overall Viability - High
- Sales Execution/Pricing - Medium
- Market Responsiveness/Record - High
- Marketing Execution - Medium
- Customer Experience - High
- Operations - Medium
Completeness of Vision — Relative Weighting
- Market Understanding - Medium
- Marketing Strategy - High
- Sales Strategy - Medium
- Offering (Product) Strategy - High
- Business Model - Medium
- Vertical/Industry Strategy - Low
- Innovation - High
- Geographic Strategy - Medium
FAQs
Q: What does this research cover?
A: This Magic Quadrant evaluates 16 vendors of Intranet Packaged Solutions (IPS) based on their Ability to Execute and Completeness of Vision. It covers vendors that offer integrated software products for creating and deploying internal websites, portals, mobile apps and digital experiences supporting business-to-employee needs. The research includes detailed vendor strengths and cautions, market definitions, evaluation criteria, and market trends including Microsoft's influence, GenAI adoption, frontline worker support, and geographic expansion patterns.
Q: Who should use this research?
A: Application leaders in charge of digital workplace applications focused on intranets, employee engagement and employee experience initiatives should use this research to: (1) Study the evaluation criteria determining each vendor's Ability to Execute and Completeness of Vision, (2) Evaluate vendors' specific Strengths and Cautions, (3) Assess vendors across all four quadrants with focus on those aligning with their requirements and goals. The research should be used in conjunction with the Critical Capabilities for Intranet Packaged Solutions to help organizations identify best-fit vendors for their intranet initiatives.
Q: What are the mandatory features of vendors included in this market?
A: Mandatory features for vendors in this market include: (1) Content services covering site management, page management, information architecture, web content management, document management, image management, and content search; (2) A common UI framework to render multiple content types with site templates, page templates, and content components; (3) Security and access management capabilities including security administration, management of access rights and privileges, delegation of responsibilities, secure data sharing, and single sign-on.
Q: What are some reasons for not being included in this report?
A:
- Product is not available as a cohesive, integrated solution under one product name
- Product requires purchase of additional applications or platforms to function
- Product is primarily used for niche use cases rather than as sole/primary intranet foundation
- Vendor's deployments primarily support B2B or B2C rather than B2E use cases
- Product only available on-premises without cloud deployment option
- Vendor generated less than $10 million revenue from IPS offering
- Less than 70% of vendor revenue derived from annual SaaS sales
- Vendor lacks market presence in at least two defined global regions
- Vendor has active customers in three or fewer vertical/industry categories
- Vendor not among top 25 IPS vendors in Gartner's market assessment
Q: What differentiates Ability to Execute vs. Completeness of Vision?
A: Ability to Execute measures a vendor's current operational effectiveness, including product quality, viability, sales capabilities, market responsiveness, marketing execution, customer experience, and operations. It reflects how well vendors deliver value today. Completeness of Vision assesses a vendor's strategic direction and future-oriented thinking, including market understanding, marketing and sales strategy, product strategy, business model, vertical strategy, innovation, and geographic strategy. It reflects the vendor's ability to anticipate and shape future market needs.
Reference
- Gartner, Magic Quadrant for Intranet Packaged Solutions, 27 November 2023, ID G00781434
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