Magic Quadrant for Observability Platforms
Vendors or products added in this year’s report may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
Vendors or products dropped from one year to the next may indicate a change in the market, change in evaluation criteria, or change of focus by the vendor.
The observability platforms market is experiencing significant volatility, uncertainty, complexity and ambiguity (VUCA). Key factors include: numerous acquisitions (Cisco acquiring Splunk, Broadcom acquiring VMware, private equity acquisitions of New Relic, Riverbed, Sumo Logic, and SolarWinds), rapid advancement of baseline capabilities driven by startups, rising cost concerns among customers leading to increased focus on cost optimization, growing complexity of cloud-native workloads, AI/GenAI integration becoming standard, emergence of AI observability as a critical capability, and the rise of agentic AI features. The market is also seeing increased adoption of central observability teams, OpenTelemetry, eBPF instrumentation, and telemetry pipeline solutions.
A: We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of these adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance in a Magic Quadrant one year and not the next does not necessarily indicate that we have changed our opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria, or of a change of focus by that vendor.