Report:
Magic Quadrant for Real-Time Transportation Visibility Platforms
How does Gartner define the Real-Time Transportation Visibility Platforms market in 2024?
Gartner defines the real-time transportation visibility platform (RTTVP) market as platforms that provide real-time location and status insights into orders once they have left the warehouse. This includes other facilities, such as those of a brand owner, supplier, contract manufacturer or service provider. Such platforms, owned and managed by third-party software vendors, represent part of the supply chain visibility market that predominantly — but not solely — addresses domestic road transportation modes. RTTVPs obtain data through integration (via API or electronic data interchange [EDI], for example) with carrier systems, direct feeds from telematics (in-cab or in-trailer devices) or other technologies or apps. RTTVPs are used to gain near-real-time status and location of shipments in transit, along with predictive estimated times of arrival. This information can be used internally, as well as externally, to inform and update both types of customers related to shipments delays, estimated times of arrival (ETAs) and statuses.
Key Facts for Magic Quadrant for Real-Time Transportation Visibility Platforms in 2024
- Publication Date: 26-Mar-2024
- Document ID: G00795818
- Coverage: Global
- Authors: Carly West, Oscar Sanchez Duran
- Core Purpose: Real-time transportation visibility continues to be a key priority for shippers, logistic providers and their customers. Supply chain technology leaders can use this research to gain insight on current market trends and vendors in the real-time transportation visibility platform market.
Strategic Planning Assumptions
No strategic planning assumptions provided.
How was the Real-Time Transportation Visibility Platforms market evolved in 2024?
- RTTVPs provide real-time location and status insights into orders once they have left the warehouse across multiple transportation modes
- Market predominantly addresses domestic road transportation modes (FTL and LTL) but expanding to all modes including ocean, air, rail, intermodal, and small package
- Primary use cases include near-real-time shipment status, predictive ETAs, exception management, and customer communication
- Solutions obtain data through carrier system integrations (API/EDI), telematics devices, and mobile applications
- Market shows increasing demand for multimodal visibility, global coverage, and inbound visibility capabilities
- Vendors differentiate through carrier network breadth, data quality/compliance, predictive analytics, and extended capabilities like yard management and appointment scheduling
- Growing focus on value delivery beyond basic tracking including ROI demonstration, sustainability reporting, and risk management
- North America and Europe lead adoption with expansion into APAC and LATAM regions
- Market consolidation continuing through M&A activity with Leaders capturing increasing market share
- Integration with TMS, ERP, and supply chain control tower solutions becoming standard requirement
What product features are required to be included in this year's evaluation?
- A sellable and implementable stand-alone RTTVP product
- Road transport visibility among other modes
What are the common features of top products in the Real-Time Transportation Visibility Platforms space?
- Order capture — Capturing order and shipment information from host systems, like a transportation management system (TMS), an ERP, or a warehouse management system (WMS)
- Data cleansing/data compliance — Monitoring data for accuracy, completeness, consistency, reliability and timeliness
- Basic tracking — Shipment location and status in transit
- Messaging/alerts — Notifications for delays and status changes
- Predictive ETA — Algorithm to predict ETA using live and historical in-transit information with external factors like traffic and weather independent of provided ETA from other parties, for example
- Dashboards — Different views of data and reporting for user ease
- Carrier networks/integration — Direct integration to carriers for tracking information, independent of devices or mobile applications
Scope Exclusions
- Track-and-trace solutions
- Telematics solutions
- Transportation management system (TMS) solutions
- Vendors that do not sell RTTVP as a stand-alone solution
- Solutions where RTTVP is only offered as a free add-on to other products
Inclusion Criteria
Vendors must, among other requirements:
- Credible, stand-alone RTTVP product with live customers
- Domestic transportation visibility including road transport (FTL/LTL)
- RTTVP sold as stand-alone, self-serve application
- Global presence: customers in at least 2 geographic regions, 10+ customers outside home region
- Carrier network: 10,000+ carriers with 5,000+ direct integrations
- Cross-industry presence: customers in 5+ industries
- Revenue criteria: $10M+ annual RTTVP revenue OR $5M+ with 25% 3-year CAGR
- 1 million+ shipments transacted in 2023
- 50+ live RTTVP customers using stand-alone solution
- 10+ new paying customers in 2023
Ability to Execute — Relative Weighting
- Product or Service - High
- Overall Viability - Medium
- Sales Execution/Pricing - High
- Market Responsiveness/Record - Medium
- Marketing Execution - Medium
- Customer Experience - High
- Operations - High
Completeness of Vision — Relative Weighting
- Market Understanding - High
- Marketing Strategy - Low
- Sales Strategy - Medium
- Offering (Product) Strategy - High
- Business Model - Medium
- Vertical/Industry Strategy - High
- Innovation - High
- Geographic Strategy - High
FAQs
Q: What does this research cover?
A: This research evaluates vendors offering stand-alone real-time transportation visibility platforms (RTTVPs) that provide visibility primarily for domestic road transportation (FTL, LTL) as well as other modes including rail, intermodal, ocean, air, small package, and private fleet. The research assesses vendors on their ability to execute and completeness of vision across key criteria including product capabilities, carrier networks, global presence, customer experience, innovation, and market strategy. It covers vendors serving shippers, logistics service providers, and other companies requiring transportation visibility across multiple industries and geographies.
Q: Who should use this research?
A: Supply chain technology leaders, transportation managers, logistics directors, and procurement professionals evaluating or implementing real-time transportation visibility solutions should use this research. It is particularly valuable for organizations seeking to: improve shipment tracking and exception management, provide better customer communication on delivery status, optimize carrier performance, expand visibility across multiple transportation modes and global regions, assess vendor capabilities for their specific complexity level and industry requirements, and build business cases for RTTVP investments. Both shippers and logistics service providers can leverage this research to select appropriate vendors based on their transportation network complexity, geographic scope, and functional requirements.
Q: What are the mandatory features of vendors included in this market?
A: To be included in this Magic Quadrant, vendors must offer: (1) A sellable and implementable stand-alone RTTVP product, and (2) Road transport visibility among other modes. Additionally, standard capabilities include order capture, data cleansing/compliance, basic tracking, messaging/alerts, predictive ETA, dashboards, and carrier networks/integration.
Q: What are some reasons for not being included in this report?
A:
- Lack of publicly available information to make inclusion determination or score Ability to Execute and Completeness of Vision
- Not meeting the criterion of selling a stand-alone RTTVP product
- Insufficient global presence (fewer than 2 geographic regions)
- Inadequate carrier network size (fewer than 10,000 carriers or 5,000 direct integrations)
- Limited cross-industry presence (fewer than 5 industries)
- Insufficient revenue or growth rates
- Too few shipments transacted (less than 1 million in 2023)
- Insufficient customer base (fewer than 50 live RTTVP customers)
- Limited new customer acquisition (fewer than 10 new customers in 2023)
Q: What differentiates Ability to Execute vs. Completeness of Vision?
A: Ability to Execute measures current performance and operational capabilities including product quality, sales effectiveness, customer satisfaction, and financial viability. It focuses on what vendors are doing today and their proven track record. Completeness of Vision evaluates strategic direction and future potential, assessing market understanding, innovation, product strategy, and plans for geographic and vertical expansion. It focuses on where vendors are heading and their ability to anticipate market changes.
Reference
- Gartner, Magic Quadrant for Real-Time Transportation Visibility Platforms, 26-Mar-2024, ID G00795818
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