Report:

Magic Quadrant for Robotic Process Automation

Top Vendor Products for Robotic Process Automation in 2025

• Automation Anywhere
• Microsoft
• SS&C Blue Prism
• UiPath

Robotic Process Automation Vendor Product Comparisons 2025

• Automation Anywhere - Leader
  

  Pros:

  • Product features: Automation 360 promotes code reuse through templates, tasks and rich forms, while offering over 1,200 prebuilt automations. Its Generative Recorder enhances resilience by leveraging "computer use" to automatically correct automations for web UI changes. By summer 2025, Automation 360 plans to integrate the Temporal engine enhancing process orchestration capabilities.
  • Vertical strategy: Automation Anywhere excels in vertical strategy with a focus on key sectors and strategic partnerships, developing specific solutions for its top industries. Its approach includes vertical-specific acceleration programs, consulting services and a marketplace of prebuilt assets.
  • Customer experience: Automation Anywhere offers comprehensive global support in multiple languages and 24/7 shift coverage from seven service centers. It offers a blueprint for scaling automation journeys throughout the customer life cycle. Its Pathfinder customer success program has been highly regarded by Automation Anywhere's largest customers.

  Cons:

  • Pricing: Automation Anywhere offers a base package and an enterprise package, with the latter priced higher than competing offerings. Both packages include the products that customers need to get started with RPA, but some features, such as CoE Manager, are not included in either package. Several customers have complained about renewal proposals that included unrequested and expensive agentic capabilities.
  • Geographic strategy: The number of unique organizations paying for RPA licenses decreased in several geographic regions in 2024 compared to 2023, including North America, Latin America, Europe and China. While the overall spend of their customers has increased, this trend might suggest challenges in broader market penetration or a strategic focus on larger enterprise accounts.
  • RPA focus: Automation Anywhere is openly focused on agentic automation and has signaled a reduction in RPA-specific R&D compared to previous years. Organizations focused on traditional RPA should ensure that Automation Anywhere's RPA product roadmap will continue to provide the innovation and newer AI-enabled features they require.


• Microsoft - Leader
  

  Pros:

  • Pricing: Microsoft remains a lower-cost alternative, with pricing often 30% to 50% lower than its competitors. Many customers are drawn to using Power Automate by its low starting price and its widespread availability (a limited version is preinstalled with Windows 11).
  • Geographic strategy: Power Automate can appeal to a wide range of global buyers because of Microsoft's huge customer base, large partner network and support for 42 languages. This has contributed to Microsoft's position as the fastest-growing RPA provider in terms of RPA revenue.
  • Microsoft product integration: Power Automate excels at integrating across Microsoft's portfolio, including Microsoft 365, Dynamics, Power Platform, Azure and Copilot. Integration with Microsoft 365 is particularly valuable since office applications (including Word, PowerPoint and Excel) are a top-three target for integration across nearly all RPA providers.

  Cons:

  • Licensing: A common misperception is that Power Automate is free. Power Automate includes multiple capabilities, such as iPaaS, IDP and process mining, with varying levels of access to Windows and Microsoft 365. Buyers, channel partners and even Microsoft sales teams have an inconsistent understanding of Power Automate licensing, creating confusion. Also, buyers often need to pay additive costs for Azure and Dataverse to use Power Automate.
  • Product usage: Based on thousands of Gartner client inquiries, large organizations rarely use Power Automate as their primary RPA tool. Power Automate is most often used for automating Microsoft applications, citizen development or as a negotiating lever against a primary RPA vendor.
  • Product capabilities: Multiple clients migrating from other RPA tools cite challenges with Power Automate, including limited training materials, development capabilities, ability to support long-running processes and cloud updates breaking working automations. Most cite a greater need for maintenance activities in Power Automate versus other solutions.


• SS&C Blue Prism - Leader
  

  Pros:

  • Customer experience: Gartner clients like multiple aspects of Blue Prism's delivery and support. This includes Blue Prism's Robotic Operating Model, its implementation methodology, as well as positive experiences with customer success and customer support. Blue Prism says it has a 94% customer satisfaction rate for support requests.
  • Product portfolio: Blue Prism's product features include Smart Vision, which enables digital workers to recognize application elements based on visual cues, and the Next Gen Process Repository, which stores processes and objects to support automation development.
  • Pricing: SS&C Blue Prism has expanded its pricing structures, offering several plans that offer more flexibility than its competitors. These include concurrent sessions (for Next Gen and Desktop), as well as a per-process model and fully managed and hosted services. It continues to offer its traditional license plan, Digital Worker.

  Cons:

  • AI focus: SS&C Blue Prism is catching up to competitors in offering advanced GenAI and agentic automation features. Blue Prism's GenAI offerings are primarily text-based, focusing on document processing and summarization. Competitors offer more versatile AI functionalities, which may limit its appeal to organizations seeking AI-driven automation solutions.
  • Innovation: Some Gartner clients express frustration with Blue Prism's speed of innovation in core RPA capabilities including attended automation, citizen development, computer use and GenAI development. Blue Prism's approach relies heavily on its traditional Design Studio, which requires more automation design experience.
  • Visibility: Among Gartner clients, SS&C Blue Prism does not seem to generate the same level of interest compared to its peak in 2020. Since then, Gartner has observed a decline in the annual volume of inquiries and contract reviews that mention SS&C Blue Prism.


• UiPath - Leader
  

  Pros:

  • Viability: UiPath remains the largest vendor in terms of RPA-specific revenue and receives the greatest volume of client inquiries on RPA-specific topics. UiPath has a global presence, a large partner ecosystem and customers across multiple industry verticals.
  • Customer ecosystem: UiPath provides its customers with the largest RPA-specific ecosystem. This includes UiPath's claims of having more than 10,000 enterprise customers, 6,000 system integrator partners, 3 million UiPath Community members, and over 380,000 trained on UiPath skills through its academic alliance of more than 2,200 universities.
  • Developer support: Unlike the majority of other vendors in the market, UiPath provides development studios tailored to different personas, including professional developers, citizen developers, fusion teams and automation testers. Client feedback is positive, particularly for the citizen developer experience.

  Cons:

  • Sales execution: Clients frequently complain about UiPath's high annual price increases, forced solution bundles, or the unrequested addition of agentic capabilities in contract renewals. Gartner has observed that most UiPath contract renewal proposals are roughly 20% higher than previous years, whether clients requested additional capabilities or not.
  • Product strategy: UiPath is focused on agentic capabilities as the future for the company. This strategy means resources and attention may shift away from core RPA capabilities. For example, many questions in our vendor survey that explicitly asked about RPA were answered with loosely related agentic capabilities. Buyers interested in traditional RPA should verify that UiPath's RPA product roadmap consistently delivers the innovation they need.
  • Customer feedback: UiPath's RPA product has received critical feedback from customers in both Gartner inquiries and Gartner Peer insights data. Common challenges cited include resource requirements for the UiPath platform, inefficient customer support, and inconsistent delivery from system integrator partners.


• Appian - Challenger
  

  Pros:

  • Pricing: Three pricing tiers offer customers a choice based on their needs. A simple per-user product bundle includes access to a limited number of RPA bots and other automation capabilities. If additional bots are required, they can be purchased at a lower price point than their competitors. The premium package includes unlimited RPA bots, and Appian offers a free, multitenant Community Edition.
  • Product offering: Appian RPA offers robust centralized management of robotic processes through its Operations Console (which replaces Robotic Workforce Manager). Features include real-time monitoring of robot activities, scheduling of robotic tasks and detailed audit trails for compliance purposes. This centralized approach facilitates efficient management of automation processes, ensuring that bots operate effectively and align with business objectives.
  • Ecosystem: Appian combines RPA with its parent business process automation (BPA)/low-code platform to offer a unified ecosystem that leverages the parent's capabilities — such as enterprise-grade security, audit trails and role-based access controls — aligning well with regulated industries.

  Cons:

  • RPA focus: Appian's RPA product roadmap heavily focuses on integration and orchestration across its broader BPA platform. While improvements to AI image detection and Appian Operations Console enhance its RPA, the majority of Appian innovation focuses on other aspects of the Appian automation platform. Nearly all of Appian's RPA customers use Appian's BPA/low-code application platform (LCAP) solution.
  • Visibility: Appian RPA lacks strong stand-alone brand awareness and is typically not considered unless an organization is already using the Appian platform for business process management. Gartner rarely receives inquiries about Appian RPA unless the client is already using the Appian platform.
  • Marketplace: Unlike leading RPA vendors that offer extensive marketplaces with thousands of prebuilt bots and reusable components, Appian does not provide a comparable public repository. This absence means that organizations often need to develop bots from scratch.


• Pegasystems - Challenger
  

  Pros:

  • Automation capabilities: Pega offers robust interaction between users and robots through its Deep Robotics technology, which operates at the object level within applications. The integration of Pega RPA within the broader Pega Infinity platform strengthens attended automation capabilities.
  • Market execution: Pegasystems has effectively cross-sold its RPA product to existing customers by offering flexible licensing for the Pega Infinity platform. It has attracted new users with tools that enhance collaborative automation development. Pegasystems has expanded its market presence through Pega Launchpad.
  • AI strategy: Pega has deeply integrated AI into its RPA platform to enhance various aspects, including Pega X-ray Vision, an AI-enabled capability that enables accurate screen scraping by identifying the best attributes of application controls. Furthermore, GenAI is being incorporated for code generation, workflow design, documentation and developer assistance.

  Cons:

  • Business model: Pegasystems mostly sells RPA as a complement to the other features of its Pega Infinity platform, although the frequency with which RPA is included has declined among Gartner clients. For customers looking for an RPA solution for tactical purposes, other vendors might offer more straightforward capabilities at a more affordable price.
  • RPA innovation: Pega's product roadmap for 2025 is heavily focused on GenAI, agentic AI and its application builder, Blueprint. While there are planned enhancements to its RPA offering, the majority of Pega's innovation appears to be focused on other parts of the Pega platform.
  • Customer base: A high proportion of Pega's customer base consists of large enterprises. Midsize and, especially, small businesses may find the combination of technical requirements, contract size, contract commitments and vendor lock-in risk to be a barrier to exploring Pega RPA.


• SAP - Challenger
  

  Pros:

  • Product execution: SAP Build Process Automation offers a collection of over 600 prebuilt packages designed for various industries. It includes the ability to generate workflows and automate decision making using natural language. The desktop agent includes an RDP manager for handling remote sessions, enabling UI-based automation for applications.
  • SAP integration: SAP Build Process Automation tightly integrates with solutions across the SAP portfolio. Multiple SAP solutions and packages include credits that provide access to SAP RPA. The use of SAP Build avoids indirect access license fees commonly incurred when other RPA tools interact with SAP platforms like S/4HANA.
  • Ecosystem: SAP's extensive ecosystem, which features over 3,000 partners and one of the largest customer bases licensed to use SAP Build Process Automation, provides substantial resources and support for customers that are aiming to advance their automation efforts.

  Cons:

  • RPA focus: SAP focuses on its enterprise automation platform and its integration with the greater SAP platform. While this strategy may appeal to large and midsize enterprises that primarily use SAP's other solutions, such as ERP, it does not appeal to buyers that only want RPA for tactical automation.
  • Product features: SAP limits collaboration channels and deployment options when compared to its peers. It does not support VMs on Amazon EC2, GCP, Oracle and others. SAP does not offer a tool for RPA project planning/scrum planning.
  • Product strategy: SAP entered a solution extension partnership in 2024 with UiPath that enables customers to use SAP and UiPath automation capabilities within a single environment. Only a few dozen of SAP's extensive application partner base have reached this type of agreement. In Gartner inquiries, SAP customers have questioned whether this signals SAP's reduced commitment to its RPA product.


• Salesforce - Visionary
  

  Pros:

  • Packaging: Unlike most other automation providers that sell tiered access platforms or unit-based (e.g., bot, developer, server) pricing, Salesforce offers a consumption-based model with access to a broad range of automation components, including RPA. This uncommon approach provides buyers with a flexible way to use RPA as part of their automation strategy.
  • Viability: Salesforce's extensive customer base provides an audience that would benefit from its RPA solution. Combined with global reach and a large, engaged partner network, Salesforce can support and deliver an RPA solution that meets many existing customer needs.
  • Product: Salesforce has the ability to orchestrate across multiple RPA platforms and provide aggregated analytics. This multiplatform orchestration will simplify the transition and management of bot operations for customers that want to migrate to Salesforce from another vendor or use a multivendor strategy.

  Cons:

  • Pricing: Salesforce's entry-point offering remains higher priced than most of its competitors. While this offering does provide flexible access to multiple automation technologies, including RPA, it may dissuade buyers seeking a lower-cost entry point to begin their organization's automation journey.
  • Visibility: Inquiries on Salesforce RPA predominantly come from Gartner clients using the vendor's other solutions, such as its CRM or LCAP platforms. While this trend is similar for other vendors that have acquired their way into the RPA market, potential RPA buyers should ensure that Salesforce RPA fits into their organization's broader Salesforce strategy.
  • Citrix and RDP automation: Salesforce is one of the few RPA providers that does not support the installation of RPA tools in Citrix or other RDP environments. Salesforce RPA relies on computer vision for UI object identification, but traditionally this approach has resulted in far less resilient automations because the ability to capture environmental data and associated object metadata is important for reliable UI integration. Buyers with a heavy reliance on Citrix and RDP applications should ensure that Salesforce RPA can meet their organizational needs.


• ServiceNow - Visionary
  

  Pros:

  • AI-powered automation: Alongside Now Assist, ServiceNow RPA provides GenAI-based automation design, which reduces development time and simplifies bot creation for nondevelopers. Built-in ML models enhance screen element recognition and task prediction.
  • Developer focus: Unlike most RPA providers, ServiceNow openly targets professional developers over citizen developers and fusion teams. ServiceNow has used its knowledge of software development life cycle (SDLC) best practices to deliver strong RPA development capabilities. These include built-in source control features, version control, collaboration tooling, automation value identification, prioritization frameworks and GenAI-assisted development.
  • Viability: With over 8,000 customer logos and 2,000 partners globally, ServiceNow has an engaged ecosystem that would benefit from its RPA solution. ServiceNow's reach and portfolio of enterprise solutions minimize the vendor risks present among its smaller competitors.

  Cons:

  • Visibility: Inquiries on ServiceNow RPA predominantly come from Gartner clients that use the vendor's other solutions, such as its IT service management (ITSM) or LCAP platforms. Unlike competitors, ServiceNow RPA Hub is not positioned or marketed as a stand-alone RPA platform, which may impact awareness and adoption in RPA-focused evaluations outside of existing ServiceNow clients.
  • RPA focus: Compared to market leaders, ServiceNow RPA is relatively new and has limited production-scale deployments in complex use cases across large enterprises. The platform is still maturing in RPA-specific features like advanced exception handling and citizen development. The RPA-specific ecosystem (bots, connectors, templates) is not as developed as other established RPA vendors.
  • Product: ServiceNow customers have observed reliability issues with UI interactions in certain unattended scenarios when communication is disrupted with the environments where RPA bots execute. Prior to publishing RPA-based automations into production, organizations should perform testing on UI interactions with a focus on high-latency or disconnected RDP session scenarios.


• EvoluteIQ - Niche Player
  

  Pros:

  • Product features: EIQ facilitates bot development with a chatbot-based interface for citizen developers and fusion teams. It features an orchestrator for multivendor RPA integration and management, along with a Kanban view for visualizing and collaborating on automation life cycle management.
  • Pricing: EIQ offers a flexible pricing model with annual subscription options for its three platform editions: EIQ Lite, EIQ BPA and EIQ Enterprise, typically with three- or five-year contracts. The licensing includes unlimited bots and users, which eliminates complexity. Customers can also purchase stand-alone licenses or opt for consumption-based pricing for specific needs.
  • Connector ecosystem: EIQ's connector ecosystem includes over 400 prebuilt libraries and 650 Citrix-based actions, supporting RPA, enterprise service bus (ESB), data, web service and custom Java connectors. This range of prebuilt integrations can accelerate development and connectivity with a diverse range of applications.

  Cons:

  • Viability: Limited public data on customers and financial figures may hinder prospective customers' due diligence and make it difficult to compare with competitors. EvoluteIQ has fewer customers across all geographies compared to its peers.
  • Geography: EvoluteIQ's direct sales currently have a stronger focus on the U.S. and Europe, with expansion into newer markets planned for 2025. Organizations outside these core regions may experience differences in direct support and engagement.
  • Development features: The platform does not natively support real-time collaboration between different personas during maintenance, support, testing and deployment activities. This could impact the efficiency of fusion teams working on automation projects.


• IBM - Niche Player
  

  Pros:

  • Viability: As one of the largest global technology providers, IBM has offices, staff and partners in nearly every region. Its vast reach provides customers with access to resources and support, bolstered by its multibillion-dollar consulting business.
  • Customer experience: Feedback on IBM's global support team has historically been positive, although Gartner has limited insight on RPA-specific support.
  • Product execution: IBM's RPA product provides good screen-scraping capabilities, which serve as the product's foundation. The RPA product's integration with IBM watsonx provides AI-augmented capabilities for end users.

  Cons:

  • Visibility: IBM RPA remains relatively obscure to potential buyers. IBM RPA users mostly utilize IBM products and seek to enhance automation and integration capabilities through IBM Cloud Paks. IBM RPA is seldom mentioned by Gartner clients in inquiries.
  • Product features: Historically, IBM did not support the installation of RPA tools in Citrix or other remote desktop protocol (RDP) environments. IBM RPA relies on computer vision for UI object identification, but traditionally this approach has resulted in less resilient automations. Buyers with a heavy reliance on Citrix and RDP applications should ensure IBM RPA can meet their organizational needs.
  • RPA focus: Compared to other vendors in this research, IBM has demonstrated little innovation or investment in RPA beyond integrating RPA into its automation portfolio. Similar to other vendors that have acquired RPA providers, IBM's RPA strategy may be to defend its existing automation business as opposed to building a market-winning RPA solution.


• Laiye - Niche Player
  

  Pros:

  • Product interface/integration: Automation Creator aids citizen developers with a visual interface and AI assistance. Laiye integrates with enterprise applications and cloud services, provides script-migration tools, and enhances reliability through self-healing capabilities using UI elements and large language model (LLM) prompts.
  • Market understanding: Laiye identifies key customer needs, such as enhanced COE management, ROI analytics and GenAI. Its focus on simple pricing models and the exploration of consumption-based pricing demonstrates its awareness of pricing's impact on customer engagement and satisfaction.
  • Community ecosystem: Laiye says it has over 70,000 partner employees trained on its solution and a community of over 800,000 developers. RPA buyers in China have access to a wide range of local resources to support them with their RPA initiatives.

  Cons:

  • Product gaps: Laiye currently exhibits gaps in its offerings, including limited support for virtual machines on platforms such as Google Cloud Platform (GCP) and Amazon EC2, and a lack of direct connectors for applications operating on Amazon Workspaces and Azure Virtual Desktop.
  • Geographic strategy: The majority of Laiye's clients are in China, although Laiye does have clients throughout the Asia/Pacific region. This geographical concentration could expose Laiye to regional economic or political risks and might indicate a weaker penetration in other global markets despite efforts in emerging markets.
  • Viability: Laiye reported a profit in the last quarter of 2024, and projects profitability for FY25. Despite this, potential customers should be mindful of Laiye's current revenue mix of mostly smaller long-term contracts, and the impact that ongoing strategic investments — particularly in LLM and AI agent capabilities — could have on its financial performance.


• Samsung SDS - Niche Player
  

  Pros:

  • Viability: Brity Automation experienced a 15% increase in unique paying customer organizations in the Asia/Pacific region. In addition to reporting revenue of $10.6 billion in 2024, Samsung SDS is investing in core AI areas and partnering with technology leaders to enhance Brity Automation's capabilities.
  • Customer experience: Samsung includes a global contact center for initial inquiries and a dedicated customer support group within the automation team for proactive engagement and deeper-level assistance. Furthermore, Samsung established a group in 2024 to provide more proactive customer management, address field needs and prevent customer churn.
  • Sales strategy: Samsung focuses on expanding recurring revenue from mature RPA customers and leveraging its broader Samsung SDS ecosystem for cross-selling opportunities. There's a clear strategy to nurture existing high-value customers by providing automation roadmaps and expanding the partner network through a tiered program.

  Cons:

  • Visibility: Samsung SDS has a limited geographic presence outside of Asia/Pacific, which may deter customers in other regions. Gartner clients do not typically shortlist Samsung SDS when evaluating RPA products, and Gartner receives relatively few inquiries about its RPA products.
  • Product features: Samsung does not support Amazon EC2, GCP or Oracle virtual machines (VMs). Brity Automation lacks a dedicated test case management module. Its collaboration capabilities for developers and the number of online assets available in its marketplace are limited compared to competitors.
  • Market record: Compared to other RPA providers in this Magic Quadrant, Samsung SDS has a significantly higher proportion of SMB customers than enterprise. Large enterprise buyers should ensure that Samsung can meet their needs.

Reference

• Gartner, Magic Quadrant for Robotic Process Automation, 23 June 2025, ID G00825138

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