Spotlight

Report:

Magic Quadrant for Robotic Process Automation

How does Gartner define the Robotic Process Automation market in 2025?

Gartner defines robotic process automation (RPA) as software that automates tasks within business and IT processes using software scripts that emulate human interaction with the application UI. RPA enables a manual task to be recorded or programmed into a software script, which users can develop through programming or by using the RPA platform's low-code and no-code GUIs. This script can then be deployed and executed into different runtimes. The runtime executable of the deployed script is referred to as a bot or robot. RPA is used across numerous business functions for tactical task automation.

Key Facts for Magic Quadrant for Robotic Process Automation in 2025

Strategic Planning Assumptions

How was the Robotic Process Automation market evolved in 2025?

What product features are required to be included in this year's evaluation?

What are the common features of top products in the Robotic Process Automation space?

Scope Exclusions

Inclusion Criteria

Vendors must, among other requirements:

Ability to Execute — Relative Weighting

Completeness of Vision — Relative Weighting

FAQs

Q: What does this research cover?

A: This research covers the robotic process automation (RPA) software market, evaluating 13 enterprise RPA vendors across multiple criteria. It assesses vendors' ability to execute and completeness of vision, examining their product capabilities, market presence, pricing strategies, customer experience, innovation, and strategic direction. The research includes analysis of mandatory and common RPA features, market trends including computer use, agentic automation, and business orchestration technologies, and provides detailed strengths and cautions for each evaluated vendor.

Q: Who should use this research?

A: This research should be used by application leaders, IT leaders, and business decision-makers who are evaluating, selecting, or managing RPA solutions for their organizations. It is particularly valuable for those looking to understand the competitive landscape of RPA vendors, assess which vendors best align with their specific automation needs (whether tactical task automation or broader enterprise automation strategies), and make informed decisions about RPA investments. The research helps both new RPA buyers prioritizing price and ease of development, and experienced buyers focusing on analytics, governance, and stability.

Q: What are the mandatory features of vendors included in this market?

A: Vendors must offer: 1) Screen scraping with at least five specified UI connectors (Selenium IDE, Microsoft Active Accessibility, Microsoft UI Automation, Java Application Connector, SAP WinGUI, Windows GUI or mainframe emulators), 2) Ability to record tasks and convert them into deployable scripts, 3) Support for both attended and unattended automation, 4) Orchestration and administration capabilities for users, scripts and runtime including configuration, monitoring and security, and 5) Support for multiple bot runtimes including desktops, on-premises servers, public or private clouds, and virtual machines.

Q: What are some reasons for not being included in this report?

A:

  • Did not offer integration via screen scraping
  • Only offered PaaS or back-end services without desktop runtime, orchestration, and front-end development components
  • Required specific third-party or white-labeled products for core RPA functions
  • Only sold RPA as licensed software with professional services for exclusive use by vendor's consultants
  • Only offered open-source software without commercial enterprise offering
  • Planning to retire platform by end of 2025
  • Did not meet minimum revenue requirements ($50M in FY24 OR $30M with 25% growth and CCI>37 OR CCI>73)
  • Did not have presence in at least two regions with 30+ paying customers in each
  • Did not have minimum CCI score of 30

Q: What differentiates Ability to Execute vs. Completeness of Vision?

A: Ability to Execute evaluates how well vendors' processes, systems, methods and procedures enable them to be competitive, efficient and effective. It focuses on current capabilities including product quality, operational excellence, sales execution, pricing, market responsiveness, customer experience, and overall viability. Completeness of Vision evaluates how well vendors demonstrate understanding of the RPA market's current and future direction, including innovations, customer needs and competition, and the degree to which their vision aligns with Gartner's. It focuses on strategic aspects including market understanding, marketing and sales strategy, product strategy, business model, vertical strategy, and innovation capabilities.

Reference

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