Report:

Magic Quadrant for Digital Employee Experience Management Tools

Top Vendor Products for Digital Employee Experience Management Tools in 2024

• 1E
• ControlUp
• Lakeside Software
• Nexthink
• Riverbed

Digital Employee Experience Management Tools Vendor Product Comparisons 2024

• 1E - Leader
  

  Pros:

  • Market responsiveness: 1E's ability to respond to market dynamics is exemplified by its shift into DEX a few years ago and more recently by its use-case-specific solution packs — 1E for Microsoft Intune and 1E for Device Refresh. Both offer a lower price point than 1E's standard bundles and help customers bridge from enhanced endpoint management to DEX.
  • Operations: 1E's elastic SaaS architecture, which launched in early 2024, is highly extensible via DEX Packs, REST APIs and direct integrations with ServiceNow, DataDog and PagerDuty, among others. It can support over 1 million endpoints in a single customer tenant and provide local data residency where Microsoft has Azure data centers. 1E also has partners that can help the company grow and scale.
  • Sales strategy: 1E has simplified its DEX tool packaging to three bundles, several add-ons and solution packs. This reduces cost-based barriers to entry, which helps narrow focus and maximize ROI. Customers can add new features as they mature their DEX strategy. The effectiveness of 1E's sales strategy is also demonstrated by the company amassing the second largest market share in this research.

  Cons:

  • Vertical industry strategy: 1E believes that DEX tools transcend vertical industries and does not differentiate its product, marketing or sales strategy based on industry verticals. This may limit its ability to be successful within markets that have specialized regulatory or security requirements.
  • Product strategy: 1E launched its second-generation SaaS platform in early 2024 to replace first-generation architecture; however, most of its installed base still run 1E Tachyon on-premises or hosted in the cloud. This complicates the company's support and product life cycles while it tries to migrate customers to SaaS, which will take time and significant effort.
  • Product: Many 1E customers use and depend on its traditional, non-DEX products to address gaps in endpoint management technology. Despite the company's pivot to DEX, traditional products may take development and support time, effort and resources away from its DEX product.


• Access IT Automation - Niche Player
  

  Pros:

  • Operations: Access IT Automation reports having several million actively deployed DEX endpoints, with its largest customer contributing over 1 million. Access Symphony is not available via turnkey SaaS, but rather is installed on-premises or self-hosted in any Microsoft Azure region.
  • Overall viability: Access IT Automation is privately owned and founder led. It has demonstrated consistent revenue growth and its leadership is stable, with most of its leaders having been with the company since it was founded.
  • Market understanding: All implementations of Access Symphony are customized to address each customer's unique environments, integrations and reporting requirements. The product's overall value proposition is focused on automated endpoint management. This resonates with the regions, verticals and maturity level of primary target customers, which are large and complex in nature.

  Cons:

  • Marketing execution: Access IT Automation has built little brand awareness in the DEX tools market. It is rarely mentioned by Gartner clients or competitors, and was absent from customer reviews on Gartner Peer Insights and similar sources. The content of the vendor's website does not address DEX-related challenges and solutions.
  • Geographic strategy: Access IT Automation is focused primarily on North America and Europe, and its partners are primarily technology integration focused (as opposed to sales and service enablement focused), presenting potential challenges expanding into other geographies.
  • Business model: Access IT Automation is smaller than most of its competitors and will be challenged to scale to compete with others in growth mode. Its offerings are likely to lag those of competitors due to Access Symphony's incompleteness in meeting the full DEX feature set standards.


• Almaden - Niche Player
  

  Pros:

  • Sales strategy: Almaden's value proposition delivers rapid ROI for IT service desks by reducing tickets. CIQ has simple bundling with an Essentials Edition that includes DEX and IT asset management (ITAM) capabilities, and a Business Edition that includes AlmaAI capabilities. CIQ is less expensive than other products in this market. Almaden offers discounting that aligns with budgets of small to enterprise customers, resellers and managed service providers.
  • Overall viability: Almaden is privately owned and founder led. It has demonstrated consistent revenue growth. Its merger with Automatos in 2022 improved the company's scale and viability. Company leadership is stable, with most leaders having been with the company since it was founded.
  • Product strategy: Almaden's product strategy is focused on customer needs and ease of use, and is less concerned about trying to keep pace with the competition. For example, the company provides a virtual assistant and remote control tool for support. CIQ's value proposition, feature set and roadmap are appropriately tailored to address the critical needs of its target buyers.

  Cons:

  • Customer experience: Almaden's customer success strategy appears ad hoc compared with competitors that have more formal programs. Gartner was unable to find any customer case studies on its website, customer reviews or reference to Almaden CIQ in client interactions.
  • Vertical industry strategy: Almaden does not differentiate its product, marketing or sales strategy based on industry verticals. This may limit its ability to be successful within markets that have specialized regulatory or security requirements.
  • Geographic strategy: Almaden is smaller than most of its competitors in this market, which makes scaling into other geographies challenging. The platform has not yet earned any major cybersecurity certifications. Multinationals and other clients in regulated verticals or with geographic data residency regulations may not be able to comply with those requirements without augmentation.


• ControlUp - Leader
  

  Pros:

  • Product strategy: ControlUp has expanded significantly from its historical strength in improving the virtualization experience to include more robust endpoint device, application, UC and security experience capabilities. It also includes native remote control for PCs and boasts one of the shortest data capture intervals — three seconds.
  • Business model: ControlUp's business is scalable and adaptable. To accelerate growth, it has raised significant funding, recruited new leadership positions and is actively hiring. The company is also building a broader partner community to scale sales and product capabilities. Its founders remain actively involved in COO and president roles.
  • Market understanding: ControlUp demonstrates a clear understanding of the market and differences between traditional, IT-focused buyers and future, human-centric buyers. Its updated value proposition and messaging are clear and appeal to customers across size, geography, vertical industry and maturity level.

  Cons:

  • Marketing execution: Historically, ControlUp's product marketing has been focused on product features and general updates, lacking much thought leadership. ControlUp ranked in the bottom half of Gartner's customer interest index (CII), which includes brand awareness metrics.
  • Vertical industry strategy: Although ControlUp has customers in all defined vertical industries, traditionally it has not differentiated product or sales strategy based on industry verticals. This is an area of focus going forward, but until done, it may limit the vendor's growth in verticals with special regulatory or security requirements.
  • Sales execution: Customers have predominantly bought ControlUp to manage DEX for virtualization, rather than the overall platform. Many Gartner clients looking for a DEX tool already use ControlUp for virtualization experience and are not aware of its broader solution. This highlights a gap between sales, marketing, account management and customer success.


• Flexxible - Niche Player
  

  Pros:

  • Geographic strategy: Flexxible has employees and support centers in all regions where it has customers. It demonstrates the awareness required to tailor its product, marketing, sales and customer engagement strategies by geography. Being hosted in Microsoft Azure offers broad geographic coverage as well.
  • Product and product strategy: Flexxible provides automation and management of the workspace experience, where a workspace can be a laptop, desktop or virtual desktop hosted anywhere. Its latest release includes improvements to DEX, software asset management (SAM), support, compliance and green IT reporting, alerting and automation.
  • Innovation: Flexxible is pushing the boundaries of DEX with a rapid biweekly release cycle. Its innovation focus is on maximizing IT operational efficiency through automation, simplifying security and compliance, enabling agile workspace change management, and customization of reports, dashboards and workflows based on customer needs.

  Cons:

  • Marketing execution: Flexxible has little brand awareness in the DEX tools market. It ranked at the bottom of Gartner's customer interest index (CII), was not mentioned by vendors in this report as a top competitor, and was absent in customer reviews on Gartner Peer Insights and similar sources.
  • Sales execution: Flexxible does not publicly provide pricing data, yet its pricing appears to be higher than comparable DEX tools. Discounts scale algorithmically based on volume, so it's not possible to determine a forecast or budgetary cost without requesting a quote.
  • Customer experience: Flexxible's roadmap is not published or disclosed, which complicates assessing if and how it aligns with customer needs and also decreases an organization's ability to plan. Analysis also found no evidence of DEX-related customer case studies, and no Gartner client has yet asked about FlexxClient as a DEX tool.


• HCLSoftware - Niche Player
  

  Pros:

  • Sales strategy: DEX capabilities are included at no cost for customers that have active maintenance or subscription licensing to HCL BigFix Workspace. After upgrading to HCL BigFix 11, customers will see some new options. Those looking for the AI-enhanced capabilities of HCL BigFix AEX will need to upgrade to the HCL BigFix Workspace+ license.
  • Operations: HCLSoftware is profitable and its operations are highly scalable. It also has a large network of over 900 technology integration, manufacturer, reseller and systems integrator partners to help scale. It leans on its large community of certified BigFix professionals for peer support, product awareness and execution.
  • Geographic strategy: HCLSoftware has staff in all geographic regions except China, and partners to fill gaps in supporting its globally distributed customer base. DEX capabilities are built on the HCL BigFix platform, which has a proven ability to enable global customers to manage endpoints, servers, applications and containers. HCLSoftware's customer support services are globally distributed and centrally managed.

  Cons:

  • Market understanding: HCL BigFix Workspace is late to market with basic capabilities that extend endpoint and device management. It has demonstrated little differentiation from competitor offerings and lacks an integrated product set for DEX use cases. Functionality is skewed toward operations with a focus on technology analytics. This aligns to lower-maturity IT organizations that have not yet fully embraced human-centric DEX strategies.
  • Marketing execution: HCLSoftware is relatively new to the DEX tools market. The company was not mentioned by vendors in this report as a top competitor and is rarely mentioned by Gartner clients on calls related to DEX tools.
  • Market responsiveness: DEX capabilities in HCL BigFix were introduced in mid-2023 and remain less mature than competitors' products. HCLSoftware does not yet have a turnkey SaaS offering that most Gartner clients are looking for. General performance in the Critical Capabilities research rated in the lower half for all defined use cases.


• HP Inc. - Visionary
  

  Pros:

  • Overall viability: After its March 2024 announcement, HP Inc. assigned several hundred people to develop the successor to Proactive Insights. It also hired new executive leadership but has maintained continuity within product management. HP Inc. also boasts a large and strong partner network that includes technology integration, hardware manufacturers, resellers, systems integrators and some DEX tool competition.
  • Geographic strategy: HP Inc. has staff in all geographic regions, in addition to partners that can help fill gaps in supporting the vendor's globally distributed customer base. The company has a proven track record of success in the global marketplace and demonstrates a deep awareness of geographic regional differences by tailoring its DEX tool's product, sales, customer and marketing strategies accordingly.
  • Operations: HP Inc. is profitable and highly scalable. It is building the new platform and has partners, service providers and IT organizations testing, while more are signed up to participate in the next testing phase.

  Cons:

  • Product: Proactive Insights is significantly less mature than competing DEX tools in overall features and integrations. If HP Inc. can deliver the new capabilities, it should be in a better position to directly compete in the market.
  • Marketing execution: Proactive Insights is not very well known in the DEX tools market outside of HP Inc. device-as-a-service customers. The product's capabilities and release notes are difficult to find on the company website. Messaging improvements are needed to address a common misconception that Proactive Insights and its forthcoming successor only support HP Inc. devices.
  • Vertical industry strategy: Although HP Inc. has a long history of vertical industry solutions, it does not differentiate its product, marketing or sales strategy based on industry verticals. This may limit its ability to be successful within markets that have specialized regulatory or security requirements.


• Ivanti - Visionary
  

  Pros:

  • Innovation: All of Ivanti's Neurons offerings use AI/ML to drive intelligence and automation across a broader platform of endpoint discovery, management and security, IT and enterprise service, and asset management data and capabilities. The Neurons platform continues to evolve to address buyer needs and expand into adjacent spaces like risk management and spend intelligence.
  • Geographic strategy: Ivanti has staff in all geographic regions, in addition to partners that support the vendor's globally distributed customer base. The company tailors its DEX tool's product, sales, customer and marketing accordingly. Microsoft Azure, which hosts the solution, also provides broad geographic coverage.
  • Market understanding: Ivanti brings a unique perspective to the market by converging DEX with IT and enterprise service management, as well as endpoint discovery, management and security. The vendor's bot framework is also unique. Ivanti has a solid understanding of DEX tools' market positioning, opportunities and challenges.

  Cons:

  • Sales execution: Ivanti has a smaller market share than its competition, in terms of actively deployed DEX endpoints and annual growth rate. Its licensing fees do not include additional items like training, implementation, customer success and premium support that can be found in the pricing of some competitors. Ivanti is rarely mentioned by vendors in this report as a top DEX competitor or by Gartner clients during inquiry.
  • Customer experience: Analysis revealed little evidence of DEX-related customer case studies, limited customer reviews on Gartner Peer Insights and similar sources, and little awareness of Ivanti's DEX tool offering beyond current Neurons customers. Gartner clients who choose alternatives often cite concerns about Ivanti's (non-DEX-related) security incidents or complex licensing.
  • Vertical industry strategy: Although Ivanti has customers in at least half of the defined vertical industries, it does not differentiate its product, marketing or sales strategy based on industry verticals. This may limit its ability to be successful within markets that have specialized regulatory or security requirements.


• Lakeside Software - Leader
  

  Pros:

  • Market responsiveness: Lakeside is one of the longest-tenured vendors assessed in this market. SysTrack's value proposition of providing IT insights and enabling proactive problem resolution is aligned to target buyers. The centerpiece of the company's development, marketing and sales is the volume and frequency of data collected.
  • Operations: Lakeside is profitable and demonstrates consistent growth. Its founder is still involved for consistency, and new executives are driving growth and scale. Lakeside has also assembled an extensive partner ecosystem.
  • Sales strategy: Licensing is simple to understand. Pricing for SysTrack, which is not publicly disclosed, is lower than many of its competitors' DEX tools. The vendor's sales channel strategy is more balanced than competitors. New partnerships will likely increase exposure.

  Cons:

  • Product: SysTrack's ease of use remains a common concern cited by clients. GenAI capabilities on the roadmap within the SysTrack Intelligence Package should reduce UI-related friction.
  • Marketing strategy: Lakeside's messaging is not always directly tailored for all DEX buyers. It tends to focus on SysTrack's capabilities rather than buyer outcomes. Lakeside leverages many marketing channels and events, but messaging can sometimes be confusing.
  • Sales execution: Despite sales strategy being a strength, sales execution was a lower-performing evaluation criterion. Lakeside has a smaller installed base than some primary competitors in this Magic Quadrant. The company does not offer an entry-level bundle, which may not fit IT organizations with less mature use cases or those that may struggle to build a business case for a complete DEX implementation.


• Liquidware - Niche Player
  

  Pros:

  • Vertical industry strategy: Liquidware's vertical strategy is demonstrated by a distinct go-to-market and web presence for several verticals that are not addressed by competitors. The company emphasizes healthcare, pharmaceuticals, government, education and financial services in its marketing, and has customers in many of the major vertical industries.
  • Customer experience: Liquidware has received positive customer reviews for its high-touch, highly technical support services. Customers also like that added capabilities extend beyond virtualization optimization and endpoint management into DEX.
  • Overall viability: Liquidware is a profitable, private, founder owned and led company, which some customers see as more sustainable than private equity. DEX and digital experience monitoring (DEM) account for the majority of Liquidware's revenue, which signifies the market's strategic importance to the company. Liquidware also demonstrates a solid annual growth rate.

  Cons:

  • Market understanding: Liquidware's DEX tool was born out of, and is still primarily focused on, monitoring and managing virtual and physical endpoints. With new capabilities added in early 2024, Stratusphere UX is a new entrant to the DEX market and is less mature than other DEX tools. The new features extend beyond strong monitoring capabilities, with sentiment and automation to help its primary buyers.
  • Product strategy: Stratusphere UX is missing core product functionality such as DEX management for UC and applications, low/no-code workflow orchestration and common integrations. Resources and time will be required to execute the roadmap and fulfill the product's value proposition. Liquidware's semiannual release cadence may be perceived as a negative when compared with competitors' more frequent releases. Optional updates are provided as needed for specific customers or use cases.
  • Business model: Despite an outsized contribution to revenue, Liquidware has fewer people working on its DEX tool than most competitors. The company may not have the capacity to address product gaps and may be less prepared to navigate future disruptions.


• Nanoheal - Niche Player
  

  Pros:

  • Sales strategy: Nanoheal's packaging for MSPs and IT organizations is simple to understand, with one SKU and a few add-ons. Its pricing is not publicly disclosed but is lower than other DEX tools.
  • Market responsiveness: Nanoheal remains focused on improving DEX and optimizing endpoint engineering through no-code automation. This is what its primary buyers (MSPs and global SIs) are seeking in order to improve the scale of their service offerings. The company's roadmap addresses common customer requests to integrate GenAI and ESG reporting tools, and to add support for nontraditional endpoint devices such as workplace IoT.
  • Overall viability: Nanoheal is profitable and reports consistent annual growth. The organization is smaller than many competitors, enabling it to be more responsive to customer and partner needs.

  Cons:

  • Marketing strategy: Nanoheal does not prioritize marketing to end-user customers. Its primary go-to-market routes are through MSPs, global SIs and other partners. The vendor's marketing strategy is limited to attending other vendors' conferences, occasionally hosting webinars and user groups, and distributing newsletters to customers and partners.
  • Marketing execution: Nanoheal has built little brand awareness in the DEX tools market. It is rarely mentioned by vendors in this report as a top competitor, or by Gartner clients during inquiry, and was absent in customer reviews. It has little content on its website, and all video channels and social media accounts are inactive. Nanoheal did not execute any major marketing campaigns in the last year.
  • Sales execution: Despite sales strategy being a strength, sales execution is one of Nanoheal's lower-scoring evaluation criteria. It has less market share and a smaller installed base than most other DEX tool vendors, and reports below-average growth rates. While Nanoheal's sales strategy may require less overhead and be easier to administer, it is proving ineffective in competing in the market.


• Nexthink - Leader
  

  Pros:

  • Product: The Infinity platform is highly extensible and scalable. It can support over 1 million endpoints per customer and offers data residency wherever Amazon has data centers. Nexthink has averaged two new modules and several direct partner integrations per year in recent years, while also releasing new capabilities, Library items and Flow connectors with each monthly release.
  • Marketing execution: Nexthink ranked in the top half of Gartner's customer interest index (CII) and attracts the most Gartner client and competitive mentions. Nexthink leverages many marketing channels to reach customers, prospects and partners. It demonstrates thought leadership with its DEX Show podcast, DEX Hub website, Experience Everywhere conferences and published books.
  • Market understanding: Nexthink was one of the first to market with a DEX tool, and to develop turnkey integrations with ServiceNow, Qualtrics, Moveworks and other partners to extend that platform. Its acquisition of AppLearn demonstrates its vision to extend DEX improvements beyond application experience and into the digital adoption platform (DAP) market.

  Cons:

  • Product strategy: Nexthink has less endpoint diversity than some competitors, focusing primarily on Windows and macOS. Mobile device support is limited to basic device inventory ingested from the Collaboration Experience product. Clients also perceive Nexthink's virtualization experience capabilities to be less mature than some competitors.
  • Sales strategy: Nexthink's complete bundle costs more than most other DEX tools. Customers report having difficulty understanding the vendor's complex a la carte options. Nexthink does not offer lower-cost, entry point packages. It sells primarily to enterprise organizations, so customers with under 5,000 endpoints usually have to go through resellers or partners.
  • Vertical industry strategy: Nexthink has limited differentiation of its product, marketing or sales strategy based on industry verticals. This may limit its ability to be successful within markets that have specialized regulatory or security requirements.


• Omnissa - Visionary
  

  Pros:

  • Innovation: Omnissa was one of the first unified endpoint management (UEM) vendors to enter the DEX market by extending Workspace ONE Intelligence and adding Freestyle Orchestrator. The company is developing advanced capabilities for frontline worker and mobile use cases, its Horizon virtualization platform and sustainability reporting. It is also focused on delivering an autonomous future for UEM and DEX.
  • Product: Omnissa Workspace ONE Experience Management integrates seamlessly with the company's UEM, Access, Assist and Freestyle Orchestrator products. It covers all major operating systems, is highly extensible and is built on a scalable microservices architecture that supports over 1 million devices within a customer environment.
  • Geographic strategy: Omnissa has a globally distributed staff and partners in all regions where it has major customers. Its platform can scale globally, to wherever Amazon has data centers. This includes local data residency. The company tailors its go-to-market strategy by region for all of its products.

  Cons:

  • Customer experience: The period from the announced acquisition of VMware by Broadcom through to the recent sale to private equity firm KKR has seen an increase in Gartner client concerns and uncertainty. These concerns have focused on turnover of assigned account management and customer success resources, and general sentiment around reduced support responsiveness and experience.
  • Sales execution: Compared with competitors, Omnissa has a smaller-than-average installed base and is the only vendor not to report growth in the last year. Gartner attributes the decline primarily to a misconception that Workspace ONE Experience Management works only on Workspace ONE UEM-managed devices and instability caused by ownership changes.
  • Overall viability: Omnissa's DEX tool is not a significant contributor to overall revenue and is third in priority behind its UEM and virtualization products. Broad changes made by Broadcom cost Omnissa some customers and partners. Omnissa leadership has communicated a plan to rebuild and establish new partner relationships, but that will require time and patience from customers.


• Progressive Infotech - Niche Player
  

  Pros:

  • Innovation: Workelevate leverages AI/ML for predictive analytics, sentiment analysis, anomaly detection and automated remediation. The vendor uses GenAI for its chatbot, which uses a custom-built large language model (LLM) and can integrate with other LLMs. Innovative roadmap items include capabilities to enhance employee engagement and well-being to improve retention, improving persona management and support for sustainability reporting.
  • Vertical industry strategy: Workelevate's product, marketing and customer strategies are tailored to many vertical industries. It provides regulated industries with on-premises deployment to meet compliance and data security requirements. Customers with large frontline workforces can leverage SaaS offerings that integrate with workstream collaboration and communication tools and help automate on/offboarding tasks.
  • Market responsiveness: Multiple features have been added to Workelevate in response to evolving customer needs. Workelevate is highly extensible with many integrations to other IT tools, such as remote control, patching and asset management.

  Cons:

  • Marketing execution: Workelevate has little brand awareness in the DEX tools market. It ranked near the bottom of Gartner's customer interest index (CII) and was not mentioned by vendors in this report as a top competitor. DEX-related content on its website is starting to emerge, but it is more educational than thought leading.
  • Sales execution: Workelevate has the smallest market share among vendor products evaluated, but is growing. Sales are made primarily through resellers and partners. Direct sales are focused on midmarket to enterprise customers in India and surrounding regions.
  • Operations: Workelevate's DEX capabilities contribute very little to the company's bottom line. This is likely due the inadequate marketing and sales execution, in addition to Progressive Infotech assigning fewer resources to work on the product than most competitors. The majority of its customers are operating on-premises-hosted solutions, which increases support and life cycle management efforts.


• Riverbed - Leader
  

  Pros:

  • Geographic strategy: Riverbed tailors its go-to-market strategy to geographic regions. It handles larger enterprise customers in North America, Europe and APAC directly; partners cover other regions and global midmarket customers. European messaging emphasizes sustainability initiatives and compliance with government-mandated ESG reporting. Riverbed allows customers to choose data residency locations at no additional cost.
  • Innovation: Riverbed offers AI-driven, unified observability across endpoint devices, apps, infrastructure and connectivity. Its Aternity Mobile extends the platform to support mobile devices. Riverbed's Intel partnership provides hardware-level device performance data and deep remediation capabilities.
  • Vertical industry strategy: Riverbed tailors product, marketing and customer strategies for many vertical industries. Some regulated industries may obtain special approval for on-premises deployments to meet compliance and data security requirements. Verticals with frontline workforces can use Aternity Mobile for rugged and mobile device experience and Intelligent Service Desk to automate on/offboarding tasks.

  Cons:

  • Sales execution: Riverbed's list pricing, which is not publicly disclosed, is more expensive on average than most other DEX tool vendors. The use of Aternity among Gartner clients has traditionally been focused on monitoring use cases, but DEX is emerging as capabilities improve.
  • Overall viability: Aternity's spinoff, reintegration into Riverbed, Chapter 11 recapitalization, workforce reduction and acquisition by private equity between 2020 and 2023 sparked Gartner client concerns about Riverbed's stability. The company has since returned to profitability and new leadership is executing its new strategy.
  • Marketing execution: Gartner clients sometimes find Riverbed's messaging confusing as it addresses product capabilities that span several adjacent markets, covers a variety of use cases, and targets existing customers and prospects at varying maturity levels.


• Tanium - Visionary
  

  Pros:

  • Vertical industry strategy: Tanium has customers and go-to-market strategies in nearly all vertical industries. The company's large partner network adapts to address specific market requirements and regulations. Tanium participates in vertical industry conferences and events, and collaborates with administrative bodies and government agencies.
  • Market understanding: Tanium is building the capability to support the predicted convergence of UEM and DEX into autonomous endpoint management (AEM). It is also working to address the risks of GenAI while exploiting the benefits. Most items on the company's roadmap are customer requested, which demonstrates a pragmatic approach of not chasing the competition.
  • Marketing strategy: Tanium broadly leverages all marketing channels, including an active blog, social media, podcast and video channels. Tanium also hosts its own annual Converge conference and regional roadshows. These are backed by messaging that addresses what its primary buyers are seeking today and will need in the near future.

  Cons:

  • Product: Tanium DEX is one of the newer and less mature DEX tools in this research. Current capabilities address the needs of IT operations and security buyers who are just starting their DEX journey.
  • Sales execution: Tanium DEX has a lower annual growth rate than competitors. Tanium reported an above-average installed base, but Gartner was unable to confirm whether it includes all necessary modules for DEX (Core, Performance, Investigate and Engage). Tanium's small and midmarket customer sales utilizes resellers and partners, which may not offer the same high-touch service that Tanium's enterprise customers expect.
  • Marketing execution: While Tanium is making progress, buyers are less aware of Tanium DEX than of other vendors' DEX tools. The vendor ranked in the bottom half in Gartner's customer interest index (CII) and attracted limited mentions by vendors in this report as a top competitor. DEX-related marketing execution has been focused primarily on product features and general awareness, with little thought leadership.

Reference

• Gartner, Magic Quadrant for Digital Employee Experience Management Tools, 26-Aug-2024, ID G00804685

View Market Definition
View Vendor Movements