Report:

Magic Quadrant for Collaborative Work Management

How does Gartner define the Collaborative Work Management market in 2024?

Gartner defines the collaborative work management (CWM) market as the market for stand-alone software tools that provide task-driven workspaces to enable end users to plan, coordinate and automate their work. These tools provide an integrated assembly of user-friendly capabilities for work planning, in-context collaboration, content collaboration, workflow and automation, reporting, analysis and dashboarding, intelligent assistance, and use-case acceleration on a platform that handles data management and administrative operations. Tools are defined by their purpose (work planning and execution), target users and breadth of functionality.

Key Facts for Magic Quadrant for Collaborative Work Management in 2024

• Publication Date: 2 December 2024
• Document ID: G00807043
• Coverage: Global
• Authors: Nikos Drakos, Joe Mariano
• Core Purpose: Collaborative work management tools offer task-driven workspaces that enable users to plan, coordinate and automate tasks. Application leaders can use this Magic Quadrant to navigate the expanding CWM market and select suitable options for their business.

Strategic Planning Assumptions

No strategic planning assumptions provided.

How was the Collaborative Work Management market evolved in 2024?

• The CWM market is growing rapidly at an estimated 16% per year
• Leading three vendors make up more than two-thirds of total market share
• Market serves a wide array of business functions for planning, executing and monitoring activities
• 38% of digital workers frequently streamline work tasks by combining applications using basic automation tools
• Many organizations introduce CWM solutions through end users or small departmental initiatives
• Tools are commonly used when suitable market applications are unavailable or too rigid/expensive
• Market evolution driven by increasing demand for flexible work support and remote/hybrid work needs
• Vendors expanding market share through freemium products and prebuilt work templates
• Adjacent market vendors (project management, workstream collaboration, cloud office suites) stepping into this space

What product features are required to be included in this year's evaluation?

• Work planning functionality for breaking work activities into tasks, establishing dependencies, and specifying timelines, resources and budgets.
• In-context collaboration functionality that provides team spaces where participants can discuss and share documentation relevant to a business activity, update plans based on new information, and send and receive notifications in the context of specific activities.

What are the common features of top products in the Collaborative Work Management space?

• Workflow and automation functionality to automate repetitive activities by means of workflows or rules that trigger actions automatically, based on events and execution activity. Actions may include notifications, approval requests, data pulls from external sources and general data manipulation.
• Reporting features, analytics and dashboards that provide comprehensive search and analytical capabilities, including dynamic, customizable, operational and management-level reports — both for team members and different levels of management. These include reports on overall plans, status of execution, dependencies, bottlenecks, timelines and other aspects of work activity.
• Content collaboration features for composing new content by mixing text, rich media and dynamic data, as well as for sharing, editing, viewing and collaborating on existing content; also content version control and audit trails.
• Intelligent assistance for generating and manipulating content based on context and user prompting, offering guidance on how to use advanced product capabilities, and helping generate and optimize plans, workflows and reports.
• Platform and operations support that aggregates system data, including behavioral and other metadata, into a single database that users can query, explore and filter; administrative controls to manage users, data and work plans; and integration with other workplace and business applications.
• Use-case accelerators and prebuilt templates for specific work scenarios, such as work planning and execution; intake, triage and service operations; marketing work management; case management; management of team objectives and key results; product management; and professional services automation.

Scope Exclusions

• Products that require purchase of a separate, non-CWM software platform to obtain CWM functionality
• Vendors not actively participating in the CWM market as pure-play providers
• Products primarily used as collaborative content workspace (CCW) applications rather than CWM tools for work planning and execution
• Vendors without at least five years of product general availability and active marketing to business users
• Vendors lacking substantial market presence across multiple regions
• Vendors not meeting minimum revenue, employee, customer, or user subscription thresholds
• Vendors not ranking in top 20 according to Customer Interest Indicator score

Inclusion Criteria

Vendors must, among other requirements:

• Active participation in the CWM market as a pure-play provider of stand-alone CWM software
• CWM software product must not require purchase of a separate, non-CWM software platform
• Solid track record of successful CWM technology sales, deployments and consulting services
• Integrated work planning, in-context collaboration, content collaboration, workflow and automation, reporting, analysis and dashboarding, intelligent assistance, and use-case acceleration on a platform with data management and administrative operations
• Product general availability and active marketing to business users for at least five years
• Substantial CWM market presence with market penetration and sales/support for multiple regions including North America, Europe and Asia/Pacific, with at least 20% of revenue from regions outside the primary region
• At least $70 million in revenue from user subscriptions OR at least 300 full-time employees dedicated to CWM product in calendar year 2023
• At least 300 new active paying customers (logos) OR at least 30,000 new paying end-user subscriptions for CWM product in calendar year 2023
• At least 100 current active customers with annual contract value exceeding $100,000 OR 100 current paying customers with more than 1,000 users each
• Rank among top 20 vendors according to composite Customer Interest Indicator score

Ability to Execute — Relative Weighting

• Product or Service - High
• Overall Viability - Medium
• Sales Execution/Pricing - Low
• Market Responsiveness/Record - NotRated
• Marketing Execution - Low
• Customer Experience - High
• Operations - NotRated

Completeness of Vision — Relative Weighting

• Market Understanding - Low
• Marketing Strategy - Low
• Sales Strategy - Low
• Offering (Product) Strategy - High
• Business Model - NotRated
• Vertical/Industry Strategy - NotRated
• Innovation - Medium
• Geographic Strategy - Low

Reference

• Gartner, Magic Quadrant for Collaborative Work Management, 2 December 2024, ID G00807043

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